Pelephone
The HighSpeed GSM campaign is continuing. The message has shifted from the general information (new network, new experience) to particulate offers. It has started with outdoor posters of the t new GSM handsets form Nokia and Erickson and has continued with a new roaming proposition. The last worth a few words. One of the main targets of building a new network was a creation of a relevant roaming proposition as a significant revenue share of every GSM operator comes from the voice (and lately data) roaming. Being a CDMA carrier Pelephone wasn’t able to match competitors’ propositions in this field. So, I’ve expected an effort to bring something new to the roaming market, especially in light of the Passover holidays traditional price war between the carriers in this sphere.
I must admit that this time Pelephone hasn’t disappointed me. The started offering some kind of flat rate for calls from abroad. One can pay a monthly charge of ILS 20 (for at lest 12 months) and then call for ILS 0.59 per minute with additional charge of ILS 4 per call. Of course this option may be attractive only for a frequent traveler; taking into consideration that the lowest price offered by Partner and Cellcom is about ILS 1.5 per minute, those who travel a lot and speak at least 270 minutes during the year will find the offer attractive. However, due to the limited target audience of the offer it’s unclear whether it will leave a significant fingerprint on the market.
The spot promoting the proposition is nice and communicates the message of connection between different worlds. I think this commercial is by far better than the first one and definitely much clearer. Here it is, enjoy!
And one more thing: As I’ve predicted, Pelephone is trying to make use of the new unutilized network and has already begun slashing price on the mobile broadband. It has recently launch a limited proposition for students offering a monthly package of 10 GB and USB modem for ILS 60. This is compared to ILS 120 for an unlimited package in Cellcom.
April 4, 2009 at 8:03 am |
Great site this mobileisrael.wordpress.com and I am really pleased to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor
April 10, 2009 at 9:58 pm |
formidable site this mobileisrael.wordpress.com rated to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor
April 16, 2009 at 2:41 pm |
nice site this mobileisrael.wordpress.com terrific to see you have what I am actually looking for here and this this post is exactly what I am interested in. I shall be pleased to become a regular visitor
June 13, 2009 at 10:16 am |
[...] So as you probably know already (since you read are recent posts ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here. [...]