Orange Israel pushes on customer service experience

Orange has recently launched two initiatives to ease their customers:

The first is My Orange, a new page on its WAP portal will allow cutomers to check thair bills, and modify their subscription directly from their mobile.

The second service is a callback servie allowing customers calling the customer care center on peek times to hang up the phone and hold their position on the line.  The customer will recieve a call back when his turn arrives.

Here is ‘My Orange’  commercial:

Enjoy