Mobile POS of the Holy Land #1

September 30, 2008

Happy new Jewish 5769 year to everybody! Today I start a new rubric. From time to time I’ll try to bring an overview of the most interesting POS materials of the mobile industry in Israel.

Cellcom zmanismoney

Cellcom zmanismoney

Let’s start with Cellcom’s ad for zmanismoney campaign. Read the rest of this entry »

Looking for Pre-paid in Israel

September 25, 2008

A few weeks ago, I was unexpectedly washed away by a wave of nostalgia – I recalled a first mobile phone in my family – the Big Black Monster from Motorola – back in the mid 90’s. I tried to remember some details and was very surprised to realize that this was a pre-paid plan device!

For those who don’t know, today there’s is almost no such thing in Israel as pre-paid mobile plan. One can hardly see any ads or promotions of such plans and they are never being offered by sales-persons of the MNO’s.

So I decided to make a little investigation Read the rest of this entry »

Who said mobile advertising!?

September 20, 2008


Wednesday night, watching news and updates on the primaries in the Kadima party, I noticed a spot from Cellcom promoting a new initiative. The ad presented a hot bikini model walking by the pool and then a freaky voice (why do ad agencies think that you must talk to teenagers with voice of heavily drugged person) orders the naive viewers to not watch this ad unless they are paid for.

A short googling showed that this is the beginning of a huge campaign (ILS 7 million) to promote a new service of mobile advertising. Cellcom offers its subs to watch ads, answer some questions and be paid by air-time minutes. Read the rest of this entry »

The MVNO era begins!

September 17, 2008


The calcalist published yesterday a rumour, saying that Cellcom is preparing strategic plans in order to be ready for The MVNO reform. For those who don’t remember or prefer to repress, the Ministry of communication is trying to start the MVNO services for several years – without any success till now.

Maybe the fact that Cellcom is actually doing something in this direction means that their assessment is the MVNO’s will finally appear by the end of the year (matching the promise of the Minister). Read the rest of this entry »

The very first post

September 16, 2008

Welcome to the first post of The Mobile blog of Israel (The MBI).

Dealing for some time now with mobile issues, I was very surprised to find that there is almost no available information about the Israeli mobile industry – either in Hebrew or English.

Even the MNO’s themselves don’t publish their latest announcements on their websites, as this is usually done around the globe.

Considering the fact that the Israeli mobile market is relatively developed and innovative it’s a pity that it’s so difficult to find some information about it.

So, I decided to save the world, i.e. to try to create a blog which will somehow combine a relevant information from the Israeli mobile market and my thoughts about it.

This doesn’t mean that I’ll limit myself to the activity of Israeli market only. On the contrary, I’ll try to present a broader perspective, showing global mobile news and trends which unavoidably affecting Israel. I’ll also try to make the blog useful for both Israeli and international auditory.

I’ll be more than happy to get any responses and requests for additional information.