Partner joins the global trend – Launches an all-inclusive plan

October 30, 2008


The holidays are over and Partner/Orange is back in business with a new high scale campaign for a new range of tariff propositions. The first aired spot focused on the main message – it’s good to know exactly how much will you pay in the end of the month. The creative idea demonstrates people on a street opening their umbrellas before the rain starts.

Read the rest of this entry »

Impessions from Cellcom’s ZmanIsMoney

October 19, 2008


Today I finally found a free hour to test Cellcom’s paid-ads service zmanismoney which was launched last month. This was also delayed due to the fact that I don’t posses a Cellcom phone so I had to leech on sombody.


OK. To the business now. I started with a short registration form, filling in the basic details and creating a user name. The next button brought me directly to the first advertisement screen which was looking like this. The screen tells you that you are able to earn 1 minute of air-time by watching the swatch commercial. After I watched the ad, another screen appeared asking to questions (in order to check whether I really was watching). Read the rest of this entry »

Mobile POS of the Holy Land #2

October 18, 2008

The operators are still in their Sukkot sleepiness, nothing new on the market. So I’ve rummaged through some old staff and here is some delicious “oldies” for you:

Last spring Partner has launched a memory back-up application called ORANGE FOREVER. The carrier offered to store user’s phone book, multimedia files, messages etc. on it’s server and then get an access to all this through a PC or any other device connected to the Internet.

Orange Forever

Orange Forever

The offer was heavily promoted in electronic and printed media. Cellcom, which has launched a Read the rest of this entry »

Sukkot special

October 14, 2008

As I said in the previous post, I’ve passed the last weekend splashing around in the water thinking of irrelevant issues. One thought that has visited my beer fueled mind was linked to the next holiday of Sukkot (which starts today). It’s widely known that Sukkot marks one of the stops in the desert of the Israelites after they left Egypt.

…On the fifteenth day of this seventh month is the Festival of Sukkot, seven days for the L-RD. -Leviticus 23:34 Read the rest of this entry »

Some news from Cellcom in the middle of the fall holidays…

October 13, 2008


OK. After a short break for holidays, which included endless feasts with friends and family and three days of festivities on Kineret, I’m finally back in business.

As expected, on holidays our mobile market is quite. It seems that the operators used their advertising budgets during the summer and now the enjoy the holidays too. The only new promotion belongs to Cellcom. Read the rest of this entry »

One more post on Google’s Android

October 4, 2008

It seems that a mobile blog which doesn’t publish anything about Android is no more considered to be mobile enough these days :). So I’m trying to keep in pace.

Today I’ve found an interesting article named: “Google spreading itself too thin”. The article has finally formed for me some thoughts which have been running in my mind ever since Google announced it would develop a mobile platform. Read the rest of this entry »