It seems that a mobile blog which doesn’t publish anything about Android is no more considered to be mobile enough these days :). So I’m trying to keep in pace.
Today I’ve found an interesting article named: “Google spreading itself too thin”. The article has finally formed for me some thoughts which have been running in my mind ever since Google announced it would develop a mobile platform.
The main issue is the rapidly growing number of markets and businesses Google tries to develop. While the core business of Google is search services (and context ads), it tries now to enter every possible field of IT industry (if it has a screen it must be Google’s screen).
Till now even the less succeful projects (i.e. Google Video) weren’t complete failures, mainly thanks to a massive support and backing of the giant Google machine and endless cash flow. Now however, IMHO, the situation is different.
Android will have to enter a completly new market with powerful players of its own. It’s understandable that Android comes to prepare the ground for Google ad platforms in the mobile world. Yet, OS it’sa quiet different business – we can see the example of Microsoft which tries to build a viable search engine for almost a decade, without any positive results.
Don’t misunderstand me, I’ll be the first one to cheer if Android succeeds, but now I don’t feel comfortable with the initiative. Regarding the Israeli point of view, I hope Google won’t show such a neglect to the Israeli market as Apple did with iPhone, and we will A googlephone in a not-so-distant future.