Partner (Orange Brand) Join Multi-Play Trend

November 24, 2008

post_iconMobile operator Partner Communications has recently reportedthird-quarter net profit of ILS 296 million, up 38.4 percent from a year earlier. The Israeli company, which operates under the brand name Orange, posted revenues of ILS 1.636 billion, up 2.2 percent year-on-year, while EBITDA grew 15.7 percent to ILS 624 million.

According to an interview with David Avner Partner IL CEO, Partner, he said that Partner is set to launch a host of new services in early 2009, such as ISP, Wi-Fi and fixed-line telephony via voice-over-broadband, that are expected to boost revenue.

He also noted about the worldwide financial crisis, that he believes: ‘the cellular market may be the last sector to be damaged from this crisis.’

Taking all that into account, it is now clear why Partner does not delay its expansion into fixed voice and broadband services, since the infrastructure is nearly ready.

It is quite new for me though, as an Orange (Partner IL) customer to receive such a prominent marketing push to my mailbox.

And why push new services through BTL? well, my guesses are that at first only Orange (Partner IL) customers will be able to sign up for the new services.

And here is the mesage I got through my mail:push-orange

Written in hebrew: come forward with us, to the future, soon you could enjoy the Internet and fixed phone from Orange. sign up now and we will let you know of the launch personally, fill your details here (link to:  http://www.orange.co.il/isp_contacts/).

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Why Israelies don’t ‘buy’ the mobile broadband idea

November 22, 2008

Pelephone

It was on June 2008, when Pelephone has launched its 4M ILS (1.6M $) campaign to promote it’s new mobile broadband+ laptop bundle.

The offer was considered innovative at the time, since operators only started offering a free lap-top in Europe  after Orage UK‘s successful launch in July 2008. Read the rest of this entry »


Joining the club

November 22, 2008

post_iconHi mic, thanx for the warm welcome. I do hope joining together we can create an enhanced blog… 🙂

Just to keep all readers posted I will transfer my posts from “Mobile georgi” to “The mobile blog of Israel”.

Cheers,

stavik


Welcome Aboard Stavik!

November 22, 2008

post_iconToday is a great day in the short history of The mobile blog of Israel. Our team is doubled. The honorable Stav Rave will now manage this blog with me. It will be twice as much interesting posts on various mobile subjects. Welcome aboard Stavik! Hip-hip hooray! Hip-hip hooray!


The Cellcom-Media event

November 21, 2008

post_iconTwo weeks without a post it’s quite a long time – a lot of news and events. New loyalty campaign form cellcom, interesting device proposition of Pelephone and more. All this will come in the following posts, but now I want to tell about Cellcom-Media event I attended on Monday in Tel-Aviv University.

First of all I want to thank Cellcom for taking the challenge and arranging a great event on both logistic and content side. The investment looked very impressive – like there is no crisis atmosphere in the air. It was interesting to hear the honorable international guests (though most of them were Americans while I’m more interested in the European markets). I was trying to take notes and write down the most interesting opinions and facts, so here they are. Read the rest of this entry »


Cellcom’s vision of the mobile world

November 8, 2008
cellcom

cellcom

In the beginning of the week, TheMarker published an extensive interview with Cellcom CMO, Adi Cohen named “Cellcom will became a content brand”. Actually Mr Cohen expressed his opinion in a full spectrum of mobile issues. The main points are listed below: Read the rest of this entry »