Cellcom and Azrieli malls Combines forces for “something small and good”

May 20, 2009
cellcom

cellcom

Cellcom has first launched “Something Small and Good” on 2006.  “Something Small and Good” is a loyalty scheme including various offers and discounts for subscribers created  in order to raise loyalty of current subscribers and enhance customer experience.

The first part of the action which launched on 2006 was hugely successful: More than 500,000 subscribers used the offers and got a total discount of ILS 50 million.  The Operator has continued to run the campaign with its second  revival on April 2007 and has now launched another promotion under the activity, this time with an emphasis on family benefits.

The current promotion was running in Azrieli malls across Israel (10 malls), and allowed Cellcom customers who sign in the official website to buy 1 item and get 1 free in a selected assortment of stores.

Besides activity benefits in the various stores, the malls who participated in the promotion had experiences and attractions for children: colorful parade around the mall – hourly round, between the hours of 19:00-16:00,  photography position allowing customers to print photos taken on their phone  as a Souvenir, and jazz gigs around the mall.

In order to use the benefits,  customers needed to send an sms with the word “good” to the number 5150 and display received code to store personnel. The client can maintain the code received and re-use the benefit, once again.

Here are some pic’s from the event:

הפנינג קניות 1+1


Pelephone continues to massivly advertise

May 10, 2009
Pelephone

Pelephone

March was certainly the month of Pelephone, regarding its investment in advertising. The company that has launched its new network in March is the largest advertiser of the month, with total investment of the huge amount of 3.8 million dollars.

Other cellular companies remained on march with a high volume of advertising , but the nature of their investments in advertising in March was much smaller than the Pelephone: Partner invests 1.7 million dollars in March, posisioning it at the 9th spot in the advertisers table. Cellcom invests 1.2 million dollars, which puts it in the 13th spot. The mobile category as a whole is the second largest in terms of investment in advertising in March, with total investment of 8.3 million dollars.

מפרסמים

Meanwhile Pelephone continues to Advetise at a mass scale through May.

Here’s a recent spot: