Orange and cellcom launch partnerships- a few updates

June 27, 2009

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Orange Partners with ‘Bug’

Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s  (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange  which was established almost from Orange’s first day in Israel.

Pelephone has already replaced Orange in operating  ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.

 Cellcom Partners with ‘Egged’

Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.

The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.

Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..

What do you think?

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Pelephone Launches Musix

June 27, 2009
Pelephone

Pelephone

To you readers it might seem as if we are Pelephone fans, but it isn’t so, it is just that Pelephone provides us with more material for posts lately since it begun its re-branding campaign.

So today I’d like to share some content news: Pelephone has launched an ‘unlimited’ music download service called musix. The service cost 20 ILS per month and allows customers to download an unlimited amount of music track from a library of 250,000 songs and play them on their mobile or PC.

So what’s the catch? The songs will be available to customers as long as they are registered to the service for 20 ILS. If they choose to cancel the service the whole list of songs will be erased, so think carefuly if you would like to subscribe to the service since though you can cancel the service anytime, it is unlikley you would like to do so after acquiring a large number of songs.

This is what the service looks like:

Musix Service

 

 

 

 

 

 

 

And you can check out the internet ad (Banner) here:

Musix


Pelephone and Partner will bring the iPhone to Israel

June 15, 2009

post_iconAfter a very long wait, Pelephone and Partner announced today that they will bring the iPhone to their customers starting in October. Cellcom not expected to market the device.

The launch takes place late in relation to the rest to other countries. Over the years, the device has been brought independently by many people and there are currently an approximate number of 80 thousand iPhones in Israel.

***Update***

According to to the financial newspaper “Calcalist” the iPhone will be sold in Israel for a subsidized price, estimated at 199$, similarly to its subsidized price in other countries.

That is due to both operator’s agreement conditions with Apple, forcing them to rise subsidies to 200 million ILS per year. According to Calcalist Orange’s (Partner Israel) expense on subsidies was 87,000 ILS on 2008 (Pelephone does not disclose those details).

Cellcom who has decided not to market the iPhone at this point continues to lower its subsidies on devices. A smart move on one hand, but on the other hand not as smart if Cellcom won’t start to heavily subsidize at least on real premium device to allow them to push content and app to customers.

The mobile blog of Israel is proud and happy to hear that the iPhone is finally coming to Israel at a reasonable price and congratulates Pelephone and Orange for their wise decision to give the iPhone “Alia”.

 

iPhone


Pelephone releases a new ad for roaming

June 13, 2009
Pelephone

Pelephone

If you read our blog regularly you probably noticed that Pelephone is on a row  and since launching its new GSM network new campaigns just keeps coming..

So as you probably know already (since you read are recent posts 🙂 ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here.

So after all the introduction, Pelephone has released a few days ago a new ad featuring Vodafone Netherlands as a strategic  roaming partner. The roaming agreement was signed on 2006 already but Pelephone ultimatly decided to advertise it only now, my assumption is that the agreement was signed over GSM networks Pelephone never had until now.. (not that it wasn’t in use since Pelephone provided GSM phones for travelers but it was less convenient for customers).

Pelephone has recently announced that during summer time travelers joining Global Pass will do it for free without subscription charges and with no commitment to a service period.

The ad doesn’t say how many roaming partners Pelephone has or how many countries around the world they cover but it does say that Pelephone customers can use their phone from the the largest number of countries around the world.

Here’s the ad,

Enjoy