Mobile reality becomes a reality in Cellcom

July 20, 2009
cellcom

cellcom

A few days ago I accidentally spotted a strange banner in the web. A queer, magenta-clad person with a text – “I was asked to propose you a friendship”. Interesting, isn’t it? The only hint about the origin of ad was the magenta color – resembling the brand colors of Cellcom. The click on the banner gave no additional information – the same teasing odd guy said wait until 26.7. Today I came over the same banner again and tried it one more time. This time I was luckier. I landed on a page dedicated to the first mobile reality show in Israel. Moreover, not just a reality but a first of a kind in the world (according to Cellcom, I’ll try to check it later).

The show will present 8 participants closed in a single space during 21 days. Their lives will be totally controlled by the spectators – the mobile (and internet users) of course. Cellcom says that even decisions like when to sleep will be dictated by the audience. The show is called “haMegudalim” which may be translated as “persons you raise”. The idea is that the 8 persons will be like lab rats pets; the game begins when they have nothing to wear (except for their colorful robes) in an empty room.

haMegudalim

haMegudalim

"The Lab"

"The Lab"

Cellcom has released two videos promoting the show and has also registered a page in Facebook. There are some pictures of what they call “the lab” of the show. I must say it looks like a computer design and this makes be doubt whether the game will showcase humans or something like SIMS.

A very interesting move by Cellcom. I believe the cost of the production of this kind of show is not astronomic and it can create a very significant ‘hype’ in its target audience – teenagers.


Partner (Orange) is up for sale

July 18, 2009
Partner

Partner

For many months the industry vibes were implying that Hutchison is about to sell its stake in Partner IL. Vibes that weren’t confirmed until very recently.

Ha’aretznewspaper says that Hutchison Whampoa who owns 51% stake in Partner Communications (PTNR), has informed Ilan Ben-Dov on thursday that his offer to buy its controlling interest in Partner Communications has reached the next stage. He was the first potential buyer to receive such notice.

Other contenders for Hutchison’s stake include Shaul Elovitch’s company Eurocom, Ishay Davidi’s private equity fund FIMI, and Leumi Partners, which put together a group hat includes the Migdal insurance company, Mivtachim, and former banker Shlomo Nehama. The first stage, which Ben-Dov has passed, involved proposing a non-binding offer. The second stage will grant them access to Partner’s confidential information, after which they’ll have to make a binding offer.

According to Reuters, Standard & Poor’s Maalot said on Tuesday it moved Partner Communications (PTNR.TA) (PTNR.O) to CreditWatch “developing” from “positive”, after Hutchison Telecommunications International (2332.HK) said it might sell its stake in the mobile operator. “A possible change in Partner’s ownership structure could have an impact on the company’s financial structure and as a result also on its financial risk profile,” the Israeli S&P unit said in a statement to the Tel Aviv Stock Exchange.

Meanwhile, Orange has won Israel’s leading communications brand (and second of  all brand after Coca-Cola) for the seventh consecutive year, followed by Cellcom.


Pelephone said to be recruiting staff to prepare for iPhone

July 18, 2009

post_iconPelephone is rumored to start recruiting students for temporary sales positions in order to push iPhone and Andriod pre-sales and sales up until September.

Intersting.. Just to remind you that all operators (maybe except Cellcom? ) signed a contract with Apple obligating them to sell 80,000 iPhones per year.

And let’s finish with a poll – what do you think?  “The mobile blog of Israel” craves for your opinion.


A Few Updates: Musix Festival, Android, Palm Pre and iPhone

July 14, 2009

post_iconHi all,

A busy week for all mobile operators in Israel, a lot of bits and bytes to update you with.

Pelephone has started this month announcing the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).

But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks (like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.

And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.

And in a different Activity (again) Pelephone (good job guys!) is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.

 

Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.

Tickets can be purchased at: www.pelephone.co.il

Pelephone has also set up a mini-site for the festival- Here 

Musix

And there is also a very nice commercial which I will try to upload as soon as I can.

Oh what a summer for mobile fans…

Enjoy.


Mobile POS of the Holy Land #3. Pelephone prints

July 10, 2009
Pelephone

Pelephone

Hi! Ages have passed since my last post. Luckily, Stavik has been doing a great job in keeping the blog up to date. In the recent months she wrote about some interesting Pelephone activities so I decided to add a little color and scan a few printed ads of this operator.

Let’s start with the Global Pass – the new roaming offer. As Stavik described in her post the offer includes a  low (local-like) rate for calls from abroad for a fixed monthly fee and a relatively high call setup fee. Below are two prints: one is Global pass for business and the other for consumer. Interestingly, the only difference is in the price. Business version features lower monthly price (ILS 14.9 vs ILS 19.9), lower minute cost (ILS 0.49 vs ILS 0.59) and lower call setup fee (ILS 3.5 vs ILS 4).

pele_globalpass_0709_a

Global Pass Business - outside

Global Pass business - inside

Global Pass business - inside

 

Global Pass consumer outside

Global Pass consumer outside

Global Pass consumer - inside

Global Pass consumer - inside

 

Additional print which also promotes the consumer version of the Global Pass communicates a message of the Pelephone’s global footprint thanks to its partnership with Vodafone Netherlands.

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

 

 

 

 

 

 

 

 

 

 

The next pomotion is MUSIX music service. The communicated offer is simple – ILS 19.90 for an unlimited access to 200,000 tracks of various genres. Two first month are free. I just wonder why there is no note, even in the smallest font that all the tracks are DRM protected and they may only be kept while the subscription lasts.

MUSIX - outside

MUSIX - outside

MUSIX - outside

MUSIX - inside

And the last (bonus 🙂 ) print. A free laptop promotion for ILS 189 data plan subscribers.

pele_nestick_0709_bpele_nestick_0709_a


Orange Israel pushes on customer service experience

July 6, 2009

Orange has recently launched two initiatives to ease their customers:

The first is My Orange, a new page on its WAP portal will allow cutomers to check thair bills, and modify their subscription directly from their mobile.

The second service is a callback servie allowing customers calling the customer care center on peek times to hang up the phone and hold their position on the line.  The customer will recieve a call back when his turn arrives.

Here is ‘My Orange’  commercial:

Enjoy


Israel Debates Permitting MVNOs in the Market

July 3, 2009

post_iconIsrael’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. ­The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.

Source: Cellular News