Mobile reality becomes a reality in Cellcom

cellcom

cellcom

A few days ago I accidentally spotted a strange banner in the web. A queer, magenta-clad person with a text – “I was asked to propose you a friendship”. Interesting, isn’t it? The only hint about the origin of ad was the magenta color – resembling the brand colors of Cellcom. The click on the banner gave no additional information – the same teasing odd guy said wait until 26.7. Today I came over the same banner again and tried it one more time. This time I was luckier. I landed on a page dedicated to the first mobile reality show in Israel. Moreover, not just a reality but a first of a kind in the world (according to Cellcom, I’ll try to check it later).

The show will present 8 participants closed in a single space during 21 days. Their lives will be totally controlled by the spectators – the mobile (and internet users) of course. Cellcom says that even decisions like when to sleep will be dictated by the audience. The show is called “haMegudalim” which may be translated as “persons you raise”. The idea is that the 8 persons will be like lab rats pets; the game begins when they have nothing to wear (except for their colorful robes) in an empty room.

haMegudalim

haMegudalim

"The Lab"

"The Lab"

Cellcom has released two videos promoting the show and has also registered a page in Facebook. There are some pictures of what they call “the lab” of the show. I must say it looks like a computer design and this makes be doubt whether the game will showcase humans or something like SIMS.

A very interesting move by Cellcom. I believe the cost of the production of this kind of show is not astronomic and it can create a very significant ‘hype’ in its target audience – teenagers.

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