Partner Orange – updates

August 29, 2009

Partner  Partner Orange Sale: Israeli Samsung distributor, Scailex Corp. has made a binding offer to buy a majority stake in local mobile network operator, Partner. The 51% stake is currently owned by Hutchison Telecommunications who have previously said they are looking to sell the company.

Though Ben-Dov’s agreement is to buy 51% of Partner, that doesn’t mean he has to keep all the shares. He’s selling a 5% stake to Bank Leumi (irrespective of money he’s borrowing from Leumi) for NIS 515 million, and may sell more shares to Bank Mizrahi-Tefahot in order to fund his purchase.

Partner Orange Ramadan BTL promotion: Every year mobile operators launch a promotion for the muslim sector in Israel to increase their loyalty and encourage usage. The promotions are usually kept bellow the line in order to appeal only to this specific sector.

This year- Orange (Partner) was giving away 2000 minutes for calls at night (between 21:30-05:30) for muslims during Ramadan fast which lasts a month. All customers had to do was to send a text message with the word Ramadan to the number 999 and get the reward.

But this things did’nt go as planned and the Ramadan offer only dedicated to muslim customers was exposed on Ynet- the biggest Israeli news portal. As a result, that many customers who are not muslims started to send texts to recieve the 2000 reward, in other words- abusing the promotion.

The final result was- leading to the promotion cancelation within two days after launch since Orange couldn’t handle the demand.

What do you think?


Pelephone’s New Musix Ad- An Update

August 15, 2009

Orange’s new repair service- a good experience

August 14, 2009

 It’s been bothering me for a while that my mobile is turning itself off after 3 min of every call I make, certainly made my bills thinner, but yet quite a drag. I have been carrying the same Sony Ericsson for a year or so and was planning to upgrade to the new iPhone or HTC Magic Android (Soon coming from Pelephone) – and left the decision to when they will arrive to Israel so I can compare and make a wiser resolution.

So, you may understand why I didn’t want to spend any money on repairing a mobile that I intend to replace soon…

So.. I  have been postponing it for some time, but on last Thursday I decided- no more 3 min calls (!)  and went to repair my mobile at an Orange point of service near my work.

Upon entering I took a number and waited for about 5 minutes to get service. When my number came up I approached a desk and was ready to get upset… (Like any good Israeli)

After I Explained to the representative at the desk the problem and mentioned why I don’t intend to spend a lot of money on the repair she surprisingly gave me a 50% discount with no arguments. I was pleased. Then, she backed up all my numbers,  gave me a simple Nokia handset to use while mine  is being repaired, and told me that it would take 2 business days.

She then offered me to send the handset to my house with a discounted delivery (20ILS instead 44 ILS) or to pick it up from any point of sale or customer care center in my area. I chose to pick it up from the same place.

When I was about to leave, she gave me extra 120ILS to spend on content downloads from the Orange portal, that was a treat that left me smiling, though she mentioned to cancel it after I am done or I’ll be charged for a regular content package on the next month. I left with a big smile.

Orange have recently changed the way they deliver their repair service as well as the whole processes inside their points of service and sale around Israel.

I picked up the brochure explaining the new repair process to customers so I will translate it for you native english speakers:

1. Starting now you can give away your handset for repair in one of 70 Orange points spread in malls and centers around the country.

2. The handset will be sent to a proffesional unique lab, and will go through a comrehensive repair and a meticulous quality check.

3. Meanwhile you will get an alternative handset which will allow you to stay connected

4. You will bw able to pick up your phone from any Orange point after 2 business days or to receive it with a delivery (available for a fee).

Orange service2

Orange service1


Samsung Galaxy with android OS now available through Cellcom

August 9, 2009

cellcom      Cellcom is introducing today the first Android based device in Israel, the Samsung Galaxy.Galaxy

According to reviews from around the globe the Galaxy is an android based phone better fitted for mainstream users and not just technophiles (Like me 🙂 ).

The Samsung Galaxy (i7500) is featuring a 3.2 inch AMOLED touchscreen display, and 5-megapixel camera (with LED flash).

With a thickness of just 11.9 millimeters, the Galaxy handset is actually slimmer than both the HTC Magic and the Apple iPhone 3G.

 The handset will be available for eager shoppers for 94.50 ILS per month on a 36 months contract with a monthly rebate cutting the price to 10 ILS per month for heavy users with a 399 ILS monthly bill. (A price much too expensive for yours truly..)

In order to promote the new device, Celcom has launched a contest urging people to photograph a unique object they own and explain why it is so unique in order to win and trade that object for a brand new Galaxy Phone.

10 of the most unique objects will be traded for 10 Samsung Galaxy handsets.

Galaxy1

Update: Cellcom has launched a commercial for the new Andriod device saying : “There’s nothing like the first time excitement” implying on being the first to launch the Android OS in Israel.

enjoy..