Is Partner a new multi-player? Not yet.

December 30, 2008
Partner

Partner

Today Partner officially launched commercially its ISP and fixed telephony services. The launch was long expected and the question was what would be the proposition Partner would market. I personally thought that Partner will leverage its advantage over the competitors – the ability to bundle fixed services with mobile packages. It seemed obvious that this way the operator would be able to provide greater discounts and present more attractive offer. Moreover, there is one very important difference between fixed and mobile markets: in the mobile market consumers are used to a long term contracts (at least 18 months) while in home telephony and broadband long contacts are rare. So, IMHO, bundling all the services together may help Partner to educate the market to long contracts in fixed services too.

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Cellcom’s vision of the mobile world

November 8, 2008
cellcom

cellcom

In the beginning of the week, TheMarker published an extensive interview with Cellcom CMO, Adi Cohen named “Cellcom will became a content brand”. Actually Mr Cohen expressed his opinion in a full spectrum of mobile issues. The main points are listed below: Read the rest of this entry »