iPhone Campaign- Orange (Partner), Cellcom and Pelephone Join Hands

September 7, 2009

post_iconCellcom, Partner (Orange brand) and Pelephone, will join efforts and resources in order to launch one single iPhone capaign for all Israeli operators bringing the iPhone.
Each operator has obliged to contribute 1.5 million ILS 聽in order to promote iPhone sales together with the exact same campaign. Yes you are reading correctly- the “fierce” competition will be forgotten through the campaign in order to creat a win-win situation for operators.

Actually this initiative kind of makes sense, because Apple doesn’t allow any of the operators to change the campaign creative-聽with the same (boring, techy) ads in every country regardless of culture, religion and weather 馃檪 …

Apple is expected to contact the Commissioner of regulation Ronit Kann to ensure that the activity is conducted in accordance with the regulation – which according to Apple, could delay the launch…

The mobile blog of Israel is speculating that Apple may use this as an excuse to delay the launch and maybe just didn’t manufature enough iPhones to fulfil the demand聽… and not just in Israel.. (then again just a speculation).

Meanwhile The Mobile Blog of Israel is considering to buy a little Android baby for itself, but waiting for a true Hero..


Pelephone’s New Musix Ad- An Update

August 15, 2009

Orange’s new repair service- a good experience

August 14, 2009

聽It’s been bothering me for a while that my mobile is turning itself off after 3 min of every call I make, certainly made my bills thinner, but yet quite a drag. I have been carrying the same Sony Ericsson for a year or so and was planning to upgrade to the new iPhone or HTC Magic Android (Soon coming from Pelephone) – and left the decision to when they will arrive to Israel so I can compare and make a wiser resolution.

So, you may understand why I didn’t want to spend any money on repairing a mobile that I intend to replace soon…

So.. I 聽have been postponing it for some time, but on last Thursday I decided- no more 3 min calls (!) 聽and went to repair my mobile at an Orange point of service near my work.

Upon entering I took a number and waited for about 5 minutes to get service. When my number came up I approached a desk and was ready to get upset… (Like any good Israeli)

After I Explained to聽the representative at the desk聽the problem and mentioned why I don’t intend to spend a lot of money on the repair she surprisingly gave me a 50% discount with no arguments. I was pleased. Then, she backed up all my numbers,聽聽gave me a simple Nokia聽handset to use while聽mine 聽is being repaired, and told me that it would take 2 business聽days.

She then offered me to send the handset to my house with a discounted delivery (20ILS instead 44 ILS) or to pick it up from any point of sale or customer care center in my area. I chose to pick it up from the same place.

When I was about to leave, she gave me extra 120ILS to spend on content downloads from the Orange portal, that was a treat that left me smiling, though she mentioned to cancel it after I am done or I’ll be charged for a regular content package on the next month. I left with a big smile.

Orange have recently changed the way they deliver their repair service as well as the whole processes inside their points of service and sale around Israel.

I picked up the brochure explaining the new repair聽process to customers so I will translate it for you native english speakers:

1. Starting now you can give away your handset for repair in one of 70 Orange points spread in malls and centers around the country.

2. The handset will be sent to a proffesional unique聽lab, and will go through a comrehensive repair and a meticulous quality check.

3. Meanwhile you will get an alternative handset which will allow you to stay connected

4. You will bw able to pick up your phone from any Orange point after 2 business days or to receive it with a delivery (available for a fee).

Orange service2

Orange service1


Samsung Galaxy with android OS now available through Cellcom

August 9, 2009

cellcom聽聽聽聽聽 Cellcom is introducing today the first Android based device in Israel, the Samsung Galaxy.Galaxy

According to reviews from around the globe the Galaxy is an android based phone better fitted for mainstream users and not just technophiles (Like me 馃檪 ).

The Samsung Galaxy (i7500) is featuring a 3.2 inch AMOLED touchscreen display, and 5-megapixel camera (with LED flash).

With a thickness of just 11.9 millimeters, the Galaxy handset is actually slimmer than both the HTC Magic and the Apple iPhone 3G.

聽The handset will be available for eager shoppers for 94.50 ILS per month on a 36 months contract with a monthly rebate cutting the price to 10 ILS per month for heavy users with a 399 ILS monthly bill. (A price much too expensive for yours truly..)

In order to promote the new device, Celcom has launched a contest urging people to photograph a unique object they own and explain why it is so unique in order to win and trade that object for a brand new Galaxy Phone.

10 of the most unique objects will be聽traded for 10 Samsung Galaxy handsets.

Galaxy1

Update: Cellcom has launched a commercial for the new Andriod device saying : “There’s nothing like the first time excitement” implying on being the first to launch the Android OS in Israel.

enjoy..


Mobile POS of the Holy Land #3. Pelephone prints

July 10, 2009
Pelephone

Pelephone

Hi! Ages have passed since my last post. Luckily, Stavik has been doing a great job in keeping the blog up to date. In the recent months she wrote about some interesting Pelephone activities so I decided to add a little color and聽scan a few printed ads of this operator.

Let’s start with the Global Pass聽– the new roaming offer. As Stavik described in her post the offer includes a聽 low (local-like)聽rate聽for calls from abroad for a fixed monthly fee and a聽relatively high call setup fee. Below are two prints: one is Global pass for business and the other for consumer. Interestingly, the only difference is in the price. Business version features lower monthly price (ILS 14.9 vs ILS 19.9), lower minute cost (ILS 0.49 vs ILS 0.59) and lower call setup fee (ILS 3.5 vs ILS 4).

pele_globalpass_0709_a

Global Pass Business - outside

Global Pass business - inside

Global Pass business - inside

Global Pass consumer outside

Global Pass consumer outside

Global Pass consumer - inside

Global Pass consumer - inside

Additional print which also promotes the consumer version of the Global Pass communicates a message of the Pelephone’s global footprint聽thanks to its partnership with Vodafone Netherlands.

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

The next pomotion is聽MUSIX music service. The communicated offer is simple – ILS 19.90 for an unlimited access to 200,000 tracks of various genres. Two first month are free. I just聽wonder why there is no note, even in the smallest font that all the tracks are DRM protected and they may only be kept while the subscription lasts.

MUSIX - outside

MUSIX - outside

MUSIX - outside

MUSIX - inside

And the last (bonus 馃檪 ) print. A free laptop promotion for ILS 189 data plan subscribers.

pele_nestick_0709_bpele_nestick_0709_a


Israel Debates Permitting MVNOs in the Market

July 3, 2009

post_iconIsrael’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. 颅The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.

Source: Cellular News


Orange and cellcom launch partnerships- a few updates

June 27, 2009

post_icon

Orange Partners with ‘Bug’

Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s聽 (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain,聽who has been聽in a聽long partnership with Orange聽 which was established almost from Orange’s first day in Israel.

Pelephone has already replaced Orange in operating 聽‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.

聽Cellcom Partners with ‘Egged’

Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers聽will聽have the ability to track the driving path and know the approximate estimation of arriving to their final聽destination.

The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.

Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..

What do you think?