I’ve put my hands on a brochure issued by Cellcom for advertisers. The brochure lists the advantages of the ZmanIsMoney platform. The key message Cellcom tries to convey is that the platform enables advertisers to pay only for “proved views” of their commercials. Two additional points state that TimeIsMoney uses Pull marketing – consumers choose to watch an ad clip by their own will and moreover, the platform provides the ability for a accurate segmentation and therefore precise targeting. Read the rest of this entry »
Two weeks without a post it’s quite a long time – a lot of news and events. New loyalty campaign form cellcom, interesting device proposition of Pelephone and more. All this will come in the following posts, but now I want to tell about Cellcom-Media event I attended on Monday in Tel-Aviv University.
First of all I want to thank Cellcom for taking the challenge and arranging a great event on both logistic and content side. The investment looked very impressive – like there is no crisis atmosphere in the air. It was interesting to hear the honorable international guests (though most of them were Americans while I’m more interested in the European markets). I was trying to take notes and write down the most interesting opinions and facts, so here they are. Read the rest of this entry »