September 5, 2009
Cellcom will revive Arad festival on Sukkot holiday (Festival of booth) between the 5th- 7th of October, for teenagers and young adults.
The operator will turn the Arad city to a city of music, after a few years in which the festival has been shut down. Participants will enjoy live performances and parties. Estimated project cost – 14 million NIS.
Among artists intended to prefom: Ivri Leader, Aviv Gefen, Yonni Bloch, Assaf Amdursky, Maor Cohen, Shiri Maymon and more…
The festival will be called “Cellcom Volume Arad” like previous Cellcom festivals such as “Cellcom Volume Kineret“.
It seems that Cellcom are ready to invest a lot of money in order to engage youth segment with the brand and to connect the Cellcom brand with other types of media rather than mobile, such as : music and entertainment.
Here’s the TV ad for the new activity (Notice it says Cellcom Media on it). Ireally liked it, it’s really different from other Cellcom TV ads which usually focus on what’s Israeli and targets an emotional focus. This time it’s actually catchy, hip, and has a real message that comes through.
July 14, 2009
A busy week for all mobile operators in Israel, a lot of bits and bytes to update you with.
Pelephone has started this month announcing the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).
But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks (like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.
And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.
And in a different Activity (again) Pelephone (good job guys!) is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.
Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.
Tickets can be purchased at: www.pelephone.co.il
Pelephone has also set up a mini-site for the festival- Here
And there is also a very nice commercial which I will try to upload as soon as I can.
Oh what a summer for mobile fans…
July 10, 2009
Hi! Ages have passed since my last post. Luckily, Stavik has been doing a great job in keeping the blog up to date. In the recent months she wrote about some interesting Pelephone activities so I decided to add a little color and scan a few printed ads of this operator.
Let’s start with the Global Pass – the new roaming offer. As Stavik described in her post the offer includes a low (local-like) rate for calls from abroad for a fixed monthly fee and a relatively high call setup fee. Below are two prints: one is Global pass for business and the other for consumer. Interestingly, the only difference is in the price. Business version features lower monthly price (ILS 14.9 vs ILS 19.9), lower minute cost (ILS 0.49 vs ILS 0.59) and lower call setup fee (ILS 3.5 vs ILS 4).
Global Pass Business - outside
Global Pass business - inside
Global Pass consumer outside
Global Pass consumer - inside
Additional print which also promotes the consumer version of the Global Pass communicates a message of the Pelephone’s global footprint thanks to its partnership with Vodafone Netherlands.
Global Pass - Vodafone
Global Pass - Vodafone
The next pomotion is MUSIX music service. The communicated offer is simple – ILS 19.90 for an unlimited access to 200,000 tracks of various genres. Two first month are free. I just wonder why there is no note, even in the smallest font that all the tracks are DRM protected and they may only be kept while the subscription lasts.
MUSIX - outside
MUSIX - inside
And the last (bonus 🙂 ) print. A free laptop promotion for ILS 189 data plan subscribers.
June 27, 2009
To you readers it might seem as if we are Pelephone fans, but it isn’t so, it is just that Pelephone provides us with more material for posts lately since it begun its re-branding campaign.
So today I’d like to share some content news: Pelephone has launched an ‘unlimited’ music download service called musix. The service cost 20 ILS per month and allows customers to download an unlimited amount of music track from a library of 250,000 songs and play them on their mobile or PC.
So what’s the catch? The songs will be available to customers as long as they are registered to the service for 20 ILS. If they choose to cancel the service the whole list of songs will be erased, so think carefuly if you would like to subscribe to the service since though you can cancel the service anytime, it is unlikley you would like to do so after acquiring a large number of songs.
This is what the service looks like:
And you can check out the internet ad (Banner) here: