Israeli Communication Map Changes

January 2, 2009

post_iconPartner VOB and ISP launch

Partner Israel (Orange brand) is finally moving from being a mobile phone operator to a full telecoms company with the launch of Internet and land-line telephony services.orange-time

After the “Orange Time” launch a week ago offering  content on-line, Partner is starting today to offer land-line calling through Voice over Broadband (VoB) while also becoming an Internet service provider (ISP).

Partner is the first mobile company joining the multi-play circle, shaking up telcom market which up until now consisted of three ISP’s and three mobile operators dominating the map.

Partner’s brand strategy has always based itself on driving  innovation and reflecting simplicity to customers. In accordance,  at an interview for “Globes“, Israeli business magazine,  Alon Berman VP internet and landline telephony services said: “Our strategy is not to raise a price competition… we are going for value offers”.

Some how I believe him it will work for Partner…

So all of you looking for the cheap alternative and a telecoms price war, don’t be looking forward to it too much, it might not happen after all.

A Few words about Orange Time

When it was first launched a week and a half ago I must admit I was a bit excited that Israel is finally going through a minor technological change attempting to change our limited concept of how communication and content feels and acts;  But unfortunately after the first buzz it seems that the interface Partner chose to use is clumsy and the content on the site is not as updated. I would expect that if a company is to build an Internet content platform, it would invest more in valuable partnerships with content providers to bring the best and most updated content, instead of bringing things everyone can watch on regular TV….

What do you think?

 

 

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Pelephone interactive UMTS campaign

December 16, 2008
Pelephone

Pelephone

Pelephone has launched a new online ad campaign called “Sim- TaSim” (put the Sim in hebrew), targeting teenagers and promoting its new UMTS network.

The campaign is the second initiative to promote Pelephone’s new pre- launched UMTS network, following  the previous “Renewing twice a year” campaign featuring the popular singer Ninet Tayeb.

The new promotion features an on-line interactive game inviting customers of all operators to register to a contest. Participants are required to find sim card numbers hidden in ads appearing on several websites every day between 16:00-21:00 PM.

simtasim

 

Each round hour Pelephone will distribute 20 handsets (Sony Ericsson W760) to the winners, a total of 1,000 handsets to be given away.

Winners would be obligated to sign an 18 months contract with Pelephone in order to receive the prize… a smart move for Pelephone but also a small disappointment for customers applying to the contest.

The interactive game reminded me of something similar (but much bigger and more successful) Orange UK did a few months ago… check it out here  and let me know what you think 🙂

enjoy