July 20, 2009
A few days ago I accidentally spotted a strange banner in the web. A queer, magenta-clad person with a text – “I was asked to propose you a friendship”. Interesting, isn’t it? The only hint about the origin of ad was the magenta color – resembling the brand colors of Cellcom. The click on the banner gave no additional information – the same teasing odd guy said wait until 26.7. Today I came over the same banner again and tried it one more time. This time I was luckier. I landed on a page dedicated to the first mobile reality show in Israel. Moreover, not just a reality but a first of a kind in the world (according to Cellcom, I’ll try to check it later).
The show will present 8 participants closed in a single space during 21 days. Their lives will be totally controlled by the spectators – the mobile (and internet users) of course. Cellcom says that even decisions like when to sleep will be dictated by the audience. The show is called “haMegudalim” which may be translated as “persons you raise”. The idea is that the 8 persons will be like lab rats pets; the game begins when they have nothing to wear (except for their colorful robes) in an empty room.
Cellcom has released two videos promoting the show and has also registered a page in Facebook. There are some pictures of what they call “the lab” of the show. I must say it looks like a computer design and this makes be doubt whether the game will showcase humans or something like SIMS.
A very interesting move by Cellcom. I believe the cost of the production of this kind of show is not astronomic and it can create a very significant ‘hype’ in its target audience – teenagers.
July 14, 2009
A busy week for all mobile operators in Israel, a lot of bits and bytes to update you with.
Pelephone has started this month announcing the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).
But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks (like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.
And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.
And in a different Activity (again) Pelephone (good job guys!) is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.
Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.
Tickets can be purchased at: www.pelephone.co.il
Pelephone has also set up a mini-site for the festival- Here
And there is also a very nice commercial which I will try to upload as soon as I can.
Oh what a summer for mobile fans…
May 20, 2009
Cellcom has first launched “Something Small and Good” on 2006. “Something Small and Good” is a loyalty scheme including various offers and discounts for subscribers created in order to raise loyalty of current subscribers and enhance customer experience.
The first part of the action which launched on 2006 was hugely successful: More than 500,000 subscribers used the offers and got a total discount of ILS 50 million. The Operator has continued to run the campaign with its second revival on April 2007 and has now launched another promotion under the activity, this time with an emphasis on family benefits.
The current promotion was running in Azrieli malls across Israel (10 malls), and allowed Cellcom customers who sign in the official website to buy 1 item and get 1 free in a selected assortment of stores.
Besides activity benefits in the various stores, the malls who participated in the promotion had experiences and attractions for children: colorful parade around the mall – hourly round, between the hours of 19:00-16:00, photography position allowing customers to print photos taken on their phone as a Souvenir, and jazz gigs around the mall.
In order to use the benefits, customers needed to send an sms with the word “good” to the number 5150 and display received code to store personnel. The client can maintain the code received and re-use the benefit, once again.
Here are some pic’s from the event:
December 16, 2008
Pelephone has launched a new online ad campaign called “Sim- TaSim” (put the Sim in hebrew), targeting teenagers and promoting its new UMTS network.
The campaign is the second initiative to promote Pelephone’s new pre- launched UMTS network, following the previous “Renewing twice a year” campaign featuring the popular singer Ninet Tayeb.
The new promotion features an on-line interactive game inviting customers of all operators to register to a contest. Participants are required to find sim card numbers hidden in ads appearing on several websites every day between 16:00-21:00 PM.
Each round hour Pelephone will distribute 20 handsets (Sony Ericsson W760) to the winners, a total of 1,000 handsets to be given away.
Winners would be obligated to sign an 18 months contract with Pelephone in order to receive the prize… a smart move for Pelephone but also a small disappointment for customers applying to the contest.
The interactive game reminded me of something similar (but much bigger and more successful) Orange UK did a few months ago… check it out here and let me know what you think 🙂