iPhone Campaign- Orange (Partner), Cellcom and Pelephone Join Hands

September 7, 2009

post_iconCellcom, Partner (Orange brand) and Pelephone, will join efforts and resources in order to launch one single iPhone capaign for all Israeli operators bringing the iPhone.
Each operator has obliged to contribute 1.5 million ILS 聽in order to promote iPhone sales together with the exact same campaign. Yes you are reading correctly- the “fierce” competition will be forgotten through the campaign in order to creat a win-win situation for operators.

Actually this initiative kind of makes sense, because Apple doesn’t allow any of the operators to change the campaign creative-聽with the same (boring, techy) ads in every country regardless of culture, religion and weather 馃檪 …

Apple is expected to contact the Commissioner of regulation Ronit Kann to ensure that the activity is conducted in accordance with the regulation – which according to Apple, could delay the launch…

The mobile blog of Israel is speculating that Apple may use this as an excuse to delay the launch and maybe just didn’t manufature enough iPhones to fulfil the demand聽… and not just in Israel.. (then again just a speculation).

Meanwhile The Mobile Blog of Israel is considering to buy a little Android baby for itself, but waiting for a true Hero..


Partner Orange – updates

August 29, 2009

Partner聽 Partner Orange Sale: Israeli Samsung distributor, Scailex Corp. has made a binding offer to buy a majority stake in local mobile network operator, Partner. The 51% stake is currently owned by Hutchison Telecommunications who have previously said they are looking to sell the company.

Though Ben-Dov’s agreement is to buy 51% of Partner, that doesn’t mean he has to keep all the shares. He’s selling a 5% stake to Bank Leumi (irrespective of money he’s borrowing from Leumi) for NIS 515 million, and may sell more shares to Bank Mizrahi-Tefahot in order to fund his purchase.

Partner Orange Ramadan BTL promotion: Every year mobile operators launch a promotion for the muslim sector in Israel to increase their loyalty and encourage usage. The promotions are usually kept bellow the line in order to appeal only to this specific sector.

This year- Orange (Partner) was giving away 2000 minutes for calls at night (between 21:30-05:30) for muslims during Ramadan fast which lasts a month. All customers had to do was to send a text message with the word Ramadan to the number 999 and get the reward.

But this things did’nt go as planned and the Ramadan offer only dedicated to muslim customers was exposed on Ynet- the biggest Israeli news portal. As a result, that many customers who are not muslims started to send texts to recieve the 2000 reward, in other words- abusing the promotion.

The final result was- leading to the promotion cancelation within two days after launch since Orange couldn’t handle the demand.

What do you think?


Orange’s new repair service- a good experience

August 14, 2009

聽It’s been bothering me for a while that my mobile is turning itself off after 3 min of every call I make, certainly made my bills thinner, but yet quite a drag. I have been carrying the same Sony Ericsson for a year or so and was planning to upgrade to the new iPhone or HTC Magic Android (Soon coming from Pelephone) – and left the decision to when they will arrive to Israel so I can compare and make a wiser resolution.

So, you may understand why I didn’t want to spend any money on repairing a mobile that I intend to replace soon…

So.. I 聽have been postponing it for some time, but on last Thursday I decided- no more 3 min calls (!) 聽and went to repair my mobile at an Orange point of service near my work.

Upon entering I took a number and waited for about 5 minutes to get service. When my number came up I approached a desk and was ready to get upset… (Like any good Israeli)

After I Explained to聽the representative at the desk聽the problem and mentioned why I don’t intend to spend a lot of money on the repair she surprisingly gave me a 50% discount with no arguments. I was pleased. Then, she backed up all my numbers,聽聽gave me a simple Nokia聽handset to use while聽mine 聽is being repaired, and told me that it would take 2 business聽days.

She then offered me to send the handset to my house with a discounted delivery (20ILS instead 44 ILS) or to pick it up from any point of sale or customer care center in my area. I chose to pick it up from the same place.

When I was about to leave, she gave me extra 120ILS to spend on content downloads from the Orange portal, that was a treat that left me smiling, though she mentioned to cancel it after I am done or I’ll be charged for a regular content package on the next month. I left with a big smile.

Orange have recently changed the way they deliver their repair service as well as the whole processes inside their points of service and sale around Israel.

I picked up the brochure explaining the new repair聽process to customers so I will translate it for you native english speakers:

1. Starting now you can give away your handset for repair in one of 70 Orange points spread in malls and centers around the country.

2. The handset will be sent to a proffesional unique聽lab, and will go through a comrehensive repair and a meticulous quality check.

3. Meanwhile you will get an alternative handset which will allow you to stay connected

4. You will bw able to pick up your phone from any Orange point after 2 business days or to receive it with a delivery (available for a fee).

Orange service2

Orange service1


A Few Updates: Musix Festival, Android, Palm Pre and iPhone

July 14, 2009

post_iconHi all,

A busy week for all mobile operators in Israel,聽a lot of bits and bytes to update you with.

Pelephone has started this month announcing聽the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).

But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks聽(like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.

And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.

And in a different Activity (again) Pelephone (good job guys!)聽is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of聽August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.

Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.

Tickets can be purchased at: www.pelephone.co.il

Pelephone has also set up a mini-site for the festival-聽Here

Musix

And there聽is also a very nice commercial which I will try to upload as soon as I can.

Oh what a summer for mobile fans…

Enjoy.


Orange Israel pushes on customer service experience

July 6, 2009

Orange has recently launched two initiatives to ease their customers:

The first is My Orange, a new page on its WAP portal will allow cutomers to check thair bills, and modify their subscription directly from their mobile.

The second service is a callback servie allowing customers calling the customer care center on peek times to hang up the phone and hold their position on the line.聽 The customer will recieve a call back when his turn arrives.

Here is ‘My Orange’聽 commercial:

Enjoy


Israel Debates Permitting MVNOs in the Market

July 3, 2009

post_iconIsrael’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. 颅The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.

Source: Cellular News


Orange and cellcom launch partnerships- a few updates

June 27, 2009

post_icon

Orange Partners with ‘Bug’

Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s聽 (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain,聽who has been聽in a聽long partnership with Orange聽 which was established almost from Orange’s first day in Israel.

Pelephone has already replaced Orange in operating 聽‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.

聽Cellcom Partners with ‘Egged’

Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers聽will聽have the ability to track the driving path and know the approximate estimation of arriving to their final聽destination.

The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.

Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..

What do you think?