Orange’s new repair service- a good experience

August 14, 2009

 It’s been bothering me for a while that my mobile is turning itself off after 3 min of every call I make, certainly made my bills thinner, but yet quite a drag. I have been carrying the same Sony Ericsson for a year or so and was planning to upgrade to the new iPhone or HTC Magic Android (Soon coming from Pelephone) – and left the decision to when they will arrive to Israel so I can compare and make a wiser resolution.

So, you may understand why I didn’t want to spend any money on repairing a mobile that I intend to replace soon…

So.. I  have been postponing it for some time, but on last Thursday I decided- no more 3 min calls (!)  and went to repair my mobile at an Orange point of service near my work.

Upon entering I took a number and waited for about 5 minutes to get service. When my number came up I approached a desk and was ready to get upset… (Like any good Israeli)

After I Explained to the representative at the desk the problem and mentioned why I don’t intend to spend a lot of money on the repair she surprisingly gave me a 50% discount with no arguments. I was pleased. Then, she backed up all my numbers,  gave me a simple Nokia handset to use while mine  is being repaired, and told me that it would take 2 business days.

She then offered me to send the handset to my house with a discounted delivery (20ILS instead 44 ILS) or to pick it up from any point of sale or customer care center in my area. I chose to pick it up from the same place.

When I was about to leave, she gave me extra 120ILS to spend on content downloads from the Orange portal, that was a treat that left me smiling, though she mentioned to cancel it after I am done or I’ll be charged for a regular content package on the next month. I left with a big smile.

Orange have recently changed the way they deliver their repair service as well as the whole processes inside their points of service and sale around Israel.

I picked up the brochure explaining the new repair process to customers so I will translate it for you native english speakers:

1. Starting now you can give away your handset for repair in one of 70 Orange points spread in malls and centers around the country.

2. The handset will be sent to a proffesional unique lab, and will go through a comrehensive repair and a meticulous quality check.

3. Meanwhile you will get an alternative handset which will allow you to stay connected

4. You will bw able to pick up your phone from any Orange point after 2 business days or to receive it with a delivery (available for a fee).

Orange service2

Orange service1


Orange and cellcom launch partnerships- a few updates

June 27, 2009

post_icon

Orange Partners with ‘Bug’

Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s  (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange  which was established almost from Orange’s first day in Israel.

Pelephone has already replaced Orange in operating  ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.

 Cellcom Partners with ‘Egged’

Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.

The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.

Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..

What do you think?


Cellcom and Azrieli malls Combines forces for “something small and good”

May 20, 2009
cellcom

cellcom

Cellcom has first launched “Something Small and Good” on 2006.  “Something Small and Good” is a loyalty scheme including various offers and discounts for subscribers created  in order to raise loyalty of current subscribers and enhance customer experience.

The first part of the action which launched on 2006 was hugely successful: More than 500,000 subscribers used the offers and got a total discount of ILS 50 million.  The Operator has continued to run the campaign with its second  revival on April 2007 and has now launched another promotion under the activity, this time with an emphasis on family benefits.

The current promotion was running in Azrieli malls across Israel (10 malls), and allowed Cellcom customers who sign in the official website to buy 1 item and get 1 free in a selected assortment of stores.

Besides activity benefits in the various stores, the malls who participated in the promotion had experiences and attractions for children: colorful parade around the mall – hourly round, between the hours of 19:00-16:00,  photography position allowing customers to print photos taken on their phone  as a Souvenir, and jazz gigs around the mall.

In order to use the benefits,  customers needed to send an sms with the word “good” to the number 5150 and display received code to store personnel. The client can maintain the code received and re-use the benefit, once again.

Here are some pic’s from the event:

הפנינג קניות 1+1


Pelephone GSM. The first pictures

February 10, 2009
Pelephone

Pelephone

As I’ve promised I continue to inform about Pelephone’s new network campaign enrollment. Yesterday I’ve passed again near Pelephone point of sale in the central bus station in Jerusalem. This time it looked better. New posters with “High speed GSM” logo had already been placed. It seems also that the staff has been reinforced (3 sales persons instead of the usual 1 or 2). Here are a few pictures I’ve taken. Btw pictures were shut by my brand new Nokia N79.

Pelephone poin of sale

Pelephone point of sale

Pelephone GSM poster

Pelephone GSM poster