Orange’s new repair service- a good experience

August 14, 2009

 It’s been bothering me for a while that my mobile is turning itself off after 3 min of every call I make, certainly made my bills thinner, but yet quite a drag. I have been carrying the same Sony Ericsson for a year or so and was planning to upgrade to the new iPhone or HTC Magic Android (Soon coming from Pelephone) – and left the decision to when they will arrive to Israel so I can compare and make a wiser resolution.

So, you may understand why I didn’t want to spend any money on repairing a mobile that I intend to replace soon…

So.. I  have been postponing it for some time, but on last Thursday I decided- no more 3 min calls (!)  and went to repair my mobile at an Orange point of service near my work.

Upon entering I took a number and waited for about 5 minutes to get service. When my number came up I approached a desk and was ready to get upset… (Like any good Israeli)

After I Explained to the representative at the desk the problem and mentioned why I don’t intend to spend a lot of money on the repair she surprisingly gave me a 50% discount with no arguments. I was pleased. Then, she backed up all my numbers,  gave me a simple Nokia handset to use while mine  is being repaired, and told me that it would take 2 business days.

She then offered me to send the handset to my house with a discounted delivery (20ILS instead 44 ILS) or to pick it up from any point of sale or customer care center in my area. I chose to pick it up from the same place.

When I was about to leave, she gave me extra 120ILS to spend on content downloads from the Orange portal, that was a treat that left me smiling, though she mentioned to cancel it after I am done or I’ll be charged for a regular content package on the next month. I left with a big smile.

Orange have recently changed the way they deliver their repair service as well as the whole processes inside their points of service and sale around Israel.

I picked up the brochure explaining the new repair process to customers so I will translate it for you native english speakers:

1. Starting now you can give away your handset for repair in one of 70 Orange points spread in malls and centers around the country.

2. The handset will be sent to a proffesional unique lab, and will go through a comrehensive repair and a meticulous quality check.

3. Meanwhile you will get an alternative handset which will allow you to stay connected

4. You will bw able to pick up your phone from any Orange point after 2 business days or to receive it with a delivery (available for a fee).

Orange service2

Orange service1


Mobile POS of the Holy Land #3. Pelephone prints

July 10, 2009
Pelephone

Pelephone

Hi! Ages have passed since my last post. Luckily, Stavik has been doing a great job in keeping the blog up to date. In the recent months she wrote about some interesting Pelephone activities so I decided to add a little color and scan a few printed ads of this operator.

Let’s start with the Global Pass – the new roaming offer. As Stavik described in her post the offer includes a  low (local-like) rate for calls from abroad for a fixed monthly fee and a relatively high call setup fee. Below are two prints: one is Global pass for business and the other for consumer. Interestingly, the only difference is in the price. Business version features lower monthly price (ILS 14.9 vs ILS 19.9), lower minute cost (ILS 0.49 vs ILS 0.59) and lower call setup fee (ILS 3.5 vs ILS 4).

pele_globalpass_0709_a

Global Pass Business - outside

Global Pass business - inside

Global Pass business - inside

 

Global Pass consumer outside

Global Pass consumer outside

Global Pass consumer - inside

Global Pass consumer - inside

 

Additional print which also promotes the consumer version of the Global Pass communicates a message of the Pelephone’s global footprint thanks to its partnership with Vodafone Netherlands.

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

Global Pass - Vodafone

 

 

 

 

 

 

 

 

 

 

The next pomotion is MUSIX music service. The communicated offer is simple – ILS 19.90 for an unlimited access to 200,000 tracks of various genres. Two first month are free. I just wonder why there is no note, even in the smallest font that all the tracks are DRM protected and they may only be kept while the subscription lasts.

MUSIX - outside

MUSIX - outside

MUSIX - outside

MUSIX - inside

And the last (bonus 🙂 ) print. A free laptop promotion for ILS 189 data plan subscribers.

pele_nestick_0709_bpele_nestick_0709_a


ZmanIsMoney Results

December 9, 2008
cellcom

cellcom

I’ve put my hands on a brochure issued by Cellcom for advertisers. The brochure lists the advantages of the ZmanIsMoney platform. The key message Cellcom tries to convey is that the platform enables advertisers to pay only for “proved views” of their commercials. Two additional points state that TimeIsMoney uses Pull marketing – consumers choose to watch an ad clip by their own will and moreover, the platform provides the ability for a accurate segmentation and therefore precise targeting. Read the rest of this entry »


Pelephone starts the build-up for GSM

December 2, 2008
Pelephone

Pelephone

Pelephone is running an interesting device promotion campaign. Pelephone offers to buy now a new handset, sign a contract for 18 months and after one year to get a a new, more advanced device for free. A TV spot showcases the first “A Star is born” (the Israeli version of the American Idol) diva – Ninnet. She buys a new phone, a year passes and she returns to Pelephone store to get a new one. The spot is a bit strange. In order show that a year has passed copywriters used a creative presentation of four seasons. That’s OK but… there is no snow in Israel and other seasons don’t look Israeli too…It seem more like Romania. Oh what a surprise the commercial was actually shut there. Read the rest of this entry »


Mobile POS of the Holy Land #2

October 18, 2008

The operators are still in their Sukkot sleepiness, nothing new on the market. So I’ve rummaged through some old staff and here is some delicious “oldies” for you:

Last spring Partner has launched a memory back-up application called ORANGE FOREVER. The carrier offered to store user’s phone book, multimedia files, messages etc. on it’s server and then get an access to all this through a PC or any other device connected to the Internet.

Orange Forever

Orange Forever

The offer was heavily promoted in electronic and printed media. Cellcom, which has launched a Read the rest of this entry »


Mobile POS of the Holy Land #1

September 30, 2008

Happy new Jewish 5769 year to everybody! Today I start a new rubric. From time to time I’ll try to bring an overview of the most interesting POS materials of the mobile industry in Israel.

Cellcom zmanismoney

Cellcom zmanismoney

Let’s start with Cellcom’s ad for zmanismoney campaign. Read the rest of this entry »