Partner Orange – updates

August 29, 2009

Partner  Partner Orange Sale: Israeli Samsung distributor, Scailex Corp. has made a binding offer to buy a majority stake in local mobile network operator, Partner. The 51% stake is currently owned by Hutchison Telecommunications who have previously said they are looking to sell the company.

Though Ben-Dov’s agreement is to buy 51% of Partner, that doesn’t mean he has to keep all the shares. He’s selling a 5% stake to Bank Leumi (irrespective of money he’s borrowing from Leumi) for NIS 515 million, and may sell more shares to Bank Mizrahi-Tefahot in order to fund his purchase.

Partner Orange Ramadan BTL promotion: Every year mobile operators launch a promotion for the muslim sector in Israel to increase their loyalty and encourage usage. The promotions are usually kept bellow the line in order to appeal only to this specific sector.

This year- Orange (Partner) was giving away 2000 minutes for calls at night (between 21:30-05:30) for muslims during Ramadan fast which lasts a month. All customers had to do was to send a text message with the word Ramadan to the number 999 and get the reward.

But this things did’nt go as planned and the Ramadan offer only dedicated to muslim customers was exposed on Ynet- the biggest Israeli news portal. As a result, that many customers who are not muslims started to send texts to recieve the 2000 reward, in other words- abusing the promotion.

The final result was- leading to the promotion cancelation within two days after launch since Orange couldn’t handle the demand.

What do you think?

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Israel Debates Permitting MVNOs in the Market

July 3, 2009

post_iconIsrael’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. ­The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.

Source: Cellular News


Pelephone releases a new ad for roaming

June 13, 2009
Pelephone

Pelephone

If you read our blog regularly you probably noticed that Pelephone is on a row  and since launching its new GSM network new campaigns just keeps coming..

So as you probably know already (since you read are recent posts 🙂 ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here.

So after all the introduction, Pelephone has released a few days ago a new ad featuring Vodafone Netherlands as a strategic  roaming partner. The roaming agreement was signed on 2006 already but Pelephone ultimatly decided to advertise it only now, my assumption is that the agreement was signed over GSM networks Pelephone never had until now.. (not that it wasn’t in use since Pelephone provided GSM phones for travelers but it was less convenient for customers).

Pelephone has recently announced that during summer time travelers joining Global Pass will do it for free without subscription charges and with no commitment to a service period.

The ad doesn’t say how many roaming partners Pelephone has or how many countries around the world they cover but it does say that Pelephone customers can use their phone from the the largest number of countries around the world.

Here’s the ad,

Enjoy


Israeli Communication Map Changes

January 2, 2009

post_iconPartner VOB and ISP launch

Partner Israel (Orange brand) is finally moving from being a mobile phone operator to a full telecoms company with the launch of Internet and land-line telephony services.orange-time

After the “Orange Time” launch a week ago offering  content on-line, Partner is starting today to offer land-line calling through Voice over Broadband (VoB) while also becoming an Internet service provider (ISP).

Partner is the first mobile company joining the multi-play circle, shaking up telcom market which up until now consisted of three ISP’s and three mobile operators dominating the map.

Partner’s brand strategy has always based itself on driving  innovation and reflecting simplicity to customers. In accordance,  at an interview for “Globes“, Israeli business magazine,  Alon Berman VP internet and landline telephony services said: “Our strategy is not to raise a price competition… we are going for value offers”.

Some how I believe him it will work for Partner…

So all of you looking for the cheap alternative and a telecoms price war, don’t be looking forward to it too much, it might not happen after all.

A Few words about Orange Time

When it was first launched a week and a half ago I must admit I was a bit excited that Israel is finally going through a minor technological change attempting to change our limited concept of how communication and content feels and acts;  But unfortunately after the first buzz it seems that the interface Partner chose to use is clumsy and the content on the site is not as updated. I would expect that if a company is to build an Internet content platform, it would invest more in valuable partnerships with content providers to bring the best and most updated content, instead of bringing things everyone can watch on regular TV….

What do you think?

 

 


The MVNO era begins!

September 17, 2008
cellcom

cellcom

The calcalist published yesterday a rumour, saying that Cellcom is preparing strategic plans in order to be ready for The MVNO reform. For those who don’t remember or prefer to repress, the Ministry of communication is trying to start the MVNO services for several years – without any success till now.

Maybe the fact that Cellcom is actually doing something in this direction means that their assessment is the MVNO’s will finally appear by the end of the year (matching the promise of the Minister). Read the rest of this entry »