Pelephone releases a new ad for roaming

June 13, 2009
Pelephone

Pelephone

If you read our blog regularly you probably noticed that Pelephone is on a row  and since launching its new GSM network new campaigns just keeps coming..

So as you probably know already (since you read are recent posts 🙂 ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here.

So after all the introduction, Pelephone has released a few days ago a new ad featuring Vodafone Netherlands as a strategic  roaming partner. The roaming agreement was signed on 2006 already but Pelephone ultimatly decided to advertise it only now, my assumption is that the agreement was signed over GSM networks Pelephone never had until now.. (not that it wasn’t in use since Pelephone provided GSM phones for travelers but it was less convenient for customers).

Pelephone has recently announced that during summer time travelers joining Global Pass will do it for free without subscription charges and with no commitment to a service period.

The ad doesn’t say how many roaming partners Pelephone has or how many countries around the world they cover but it does say that Pelephone customers can use their phone from the the largest number of countries around the world.

Here’s the ad,

Enjoy

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Partner joins the global trend – Launches an all-inclusive plan

October 30, 2008
Partner

Partner

The holidays are over and Partner/Orange is back in business with a new high scale campaign for a new range of tariff propositions. The first aired spot focused on the main message – it’s good to know exactly how much will you pay in the end of the month. The creative idea demonstrates people on a street opening their umbrellas before the rain starts.

Read the rest of this entry »


Mobile POS of the Holy Land #2

October 18, 2008

The operators are still in their Sukkot sleepiness, nothing new on the market. So I’ve rummaged through some old staff and here is some delicious “oldies” for you:

Last spring Partner has launched a memory back-up application called ORANGE FOREVER. The carrier offered to store user’s phone book, multimedia files, messages etc. on it’s server and then get an access to all this through a PC or any other device connected to the Internet.

Orange Forever

Orange Forever

The offer was heavily promoted in electronic and printed media. Cellcom, which has launched a Read the rest of this entry »


Mobile POS of the Holy Land #1

September 30, 2008

Happy new Jewish 5769 year to everybody! Today I start a new rubric. From time to time I’ll try to bring an overview of the most interesting POS materials of the mobile industry in Israel.

Cellcom zmanismoney

Cellcom zmanismoney

Let’s start with Cellcom’s ad for zmanismoney campaign. Read the rest of this entry »