June 27, 2009
Orange Partners with ‘Bug’
Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange which was established almost from Orange’s first day in Israel.
Pelephone has already replaced Orange in operating ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.
Cellcom Partners with ‘Egged’
Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.
The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.
Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..
What do you think?
January 2, 2009
Partner VOB and ISP launch
Partner Israel (Orange brand) is finally moving from being a mobile phone operator to a full telecoms company with the launch of Internet and land-line telephony services.
After the “Orange Time” launch a week ago offering content on-line, Partner is starting today to offer land-line calling through Voice over Broadband (VoB) while also becoming an Internet service provider (ISP).
Partner is the first mobile company joining the multi-play circle, shaking up telcom market which up until now consisted of three ISP’s and three mobile operators dominating the map.
Partner’s brand strategy has always based itself on driving innovation and reflecting simplicity to customers. In accordance, at an interview for “Globes“, Israeli business magazine, Alon Berman VP internet and landline telephony services said: “Our strategy is not to raise a price competition… we are going for value offers”.
Some how I believe him it will work for Partner…
So all of you looking for the cheap alternative and a telecoms price war, don’t be looking forward to it too much, it might not happen after all.
A Few words about Orange Time
When it was first launched a week and a half ago I must admit I was a bit excited that Israel is finally going through a minor technological change attempting to change our limited concept of how communication and content feels and acts; But unfortunately after the first buzz it seems that the interface Partner chose to use is clumsy and the content on the site is not as updated. I would expect that if a company is to build an Internet content platform, it would invest more in valuable partnerships with content providers to bring the best and most updated content, instead of bringing things everyone can watch on regular TV….
What do you think?
December 30, 2008
Today Partner officially launched commercially its ISP and fixed telephony services. The launch was long expected and the question was what would be the proposition Partner would market. I personally thought that Partner will leverage its advantage over the competitors – the ability to bundle fixed services with mobile packages. It seemed obvious that this way the operator would be able to provide greater discounts and present more attractive offer. Moreover, there is one very important difference between fixed and mobile markets: in the mobile market consumers are used to a long term contracts (at least 18 months) while in home telephony and broadband long contacts are rare. So, IMHO, bundling all the services together may help Partner to educate the market to long contracts in fixed services too.
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