Cellcom launches Cellcom Volume

September 5, 2009
cellcom

cellcom

Cellcom will revive Arad festival on Sukkot holiday (Festival of booth) between the 5th- 7th of October,  for teenagers and young adults.

The operator will turn the Arad city to a city of  music, after a few years in which the festival has been shut down. Participants will enjoy live performances and parties.  Estimated project cost – 14 million NIS.

Among artists intended to prefom: Ivri Leader, Aviv Gefen, Yonni Bloch, Assaf Amdursky, Maor Cohen, Shiri Maymon and more…

The festival will be called “Cellcom Volume Arad” like previous Cellcom festivals such as “Cellcom Volume Kineret“.

It seems that Cellcom are ready to invest a lot of money in order to engage youth segment with the brand and to connect the Cellcom brand with other types of media rather than mobile, such as : music and entertainment.

Here’s the TV ad for the new activity (Notice it says Cellcom Media on it). Ireally liked it, it’s really different from other Cellcom TV ads which usually focus on what’s Israeli and targets an emotional focus. This time it’s actually catchy, hip, and has a real message that comes through.

Enjoy!

 http://www.thecom.co.il/article.php?id=7390

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Partner (Orange) is up for sale

July 18, 2009
Partner

Partner

For many months the industry vibes were implying that Hutchison is about to sell its stake in Partner IL. Vibes that weren’t confirmed until very recently.

Ha’aretznewspaper says that Hutchison Whampoa who owns 51% stake in Partner Communications (PTNR), has informed Ilan Ben-Dov on thursday that his offer to buy its controlling interest in Partner Communications has reached the next stage. He was the first potential buyer to receive such notice.

Other contenders for Hutchison’s stake include Shaul Elovitch’s company Eurocom, Ishay Davidi’s private equity fund FIMI, and Leumi Partners, which put together a group hat includes the Migdal insurance company, Mivtachim, and former banker Shlomo Nehama. The first stage, which Ben-Dov has passed, involved proposing a non-binding offer. The second stage will grant them access to Partner’s confidential information, after which they’ll have to make a binding offer.

According to Reuters, Standard & Poor’s Maalot said on Tuesday it moved Partner Communications (PTNR.TA) (PTNR.O) to CreditWatch “developing” from “positive”, after Hutchison Telecommunications International (2332.HK) said it might sell its stake in the mobile operator. “A possible change in Partner’s ownership structure could have an impact on the company’s financial structure and as a result also on its financial risk profile,” the Israeli S&P unit said in a statement to the Tel Aviv Stock Exchange.

Meanwhile, Orange has won Israel’s leading communications brand (and second of  all brand after Coca-Cola) for the seventh consecutive year, followed by Cellcom.


The MVNO era begins!

September 17, 2008
cellcom

cellcom

The calcalist published yesterday a rumour, saying that Cellcom is preparing strategic plans in order to be ready for The MVNO reform. For those who don’t remember or prefer to repress, the Ministry of communication is trying to start the MVNO services for several years – without any success till now.

Maybe the fact that Cellcom is actually doing something in this direction means that their assessment is the MVNO’s will finally appear by the end of the year (matching the promise of the Minister). Read the rest of this entry »