Why Israelies don’t ‘buy’ the mobile broadband idea

November 22, 2008

Pelephone

It was on June 2008, when Pelephone has launched its 4M ILS (1.6M $) campaign to promote it’s new mobile broadband+ laptop bundle.

The offer was considered innovative at the time, since operators only started offering a free lap-top in Europe  after Orage UK‘s successful launch in July 2008. Read the rest of this entry »