September 7, 2009
Cellcom, Partner (Orange brand) and Pelephone, will join efforts and resources in order to launch one single iPhone capaign for all Israeli operators bringing the iPhone.
Each operator has obliged to contribute 1.5 million ILS in order to promote iPhone sales together with the exact same campaign. Yes you are reading correctly- the “fierce” competition will be forgotten through the campaign in order to creat a win-win situation for operators.
Actually this initiative kind of makes sense, because Apple doesn’t allow any of the operators to change the campaign creative- with the same (boring, techy) ads in every country regardless of culture, religion and weather 🙂 …
Apple is expected to contact the Commissioner of regulation Ronit Kann to ensure that the activity is conducted in accordance with the regulation – which according to Apple, could delay the launch…
The mobile blog of Israel is speculating that Apple may use this as an excuse to delay the launch and maybe just didn’t manufature enough iPhones to fulfil the demand … and not just in Israel.. (then again just a speculation).
Meanwhile The Mobile Blog of Israel is considering to buy a little Android baby for itself, but waiting for a true Hero..
September 5, 2009
Cellcom will revive Arad festival on Sukkot holiday (Festival of booth) between the 5th- 7th of October, for teenagers and young adults.
The operator will turn the Arad city to a city of music, after a few years in which the festival has been shut down. Participants will enjoy live performances and parties. Estimated project cost – 14 million NIS.
Among artists intended to prefom: Ivri Leader, Aviv Gefen, Yonni Bloch, Assaf Amdursky, Maor Cohen, Shiri Maymon and more…
The festival will be called “Cellcom Volume Arad” like previous Cellcom festivals such as “Cellcom Volume Kineret“.
It seems that Cellcom are ready to invest a lot of money in order to engage youth segment with the brand and to connect the Cellcom brand with other types of media rather than mobile, such as : music and entertainment.
Here’s the TV ad for the new activity (Notice it says Cellcom Media on it). Ireally liked it, it’s really different from other Cellcom TV ads which usually focus on what’s Israeli and targets an emotional focus. This time it’s actually catchy, hip, and has a real message that comes through.
July 20, 2009
A few days ago I accidentally spotted a strange banner in the web. A queer, magenta-clad person with a text – “I was asked to propose you a friendship”. Interesting, isn’t it? The only hint about the origin of ad was the magenta color – resembling the brand colors of Cellcom. The click on the banner gave no additional information – the same teasing odd guy said wait until 26.7. Today I came over the same banner again and tried it one more time. This time I was luckier. I landed on a page dedicated to the first mobile reality show in Israel. Moreover, not just a reality but a first of a kind in the world (according to Cellcom, I’ll try to check it later).
The show will present 8 participants closed in a single space during 21 days. Their lives will be totally controlled by the spectators – the mobile (and internet users) of course. Cellcom says that even decisions like when to sleep will be dictated by the audience. The show is called “haMegudalim” which may be translated as “persons you raise”. The idea is that the 8 persons will be like lab rats pets; the game begins when they have nothing to wear (except for their colorful robes) in an empty room.
Cellcom has released two videos promoting the show and has also registered a page in Facebook. There are some pictures of what they call “the lab” of the show. I must say it looks like a computer design and this makes be doubt whether the game will showcase humans or something like SIMS.
A very interesting move by Cellcom. I believe the cost of the production of this kind of show is not astronomic and it can create a very significant ‘hype’ in its target audience – teenagers.
July 18, 2009
For many months the industry vibes were implying that Hutchison is about to sell its stake in Partner IL. Vibes that weren’t confirmed until very recently.
Ha’aretznewspaper says that Hutchison Whampoa who owns 51% stake in Partner Communications (PTNR), has informed Ilan Ben-Dov on thursday that his offer to buy its controlling interest in Partner Communications has reached the next stage. He was the first potential buyer to receive such notice.
Other contenders for Hutchison’s stake include Shaul Elovitch’s company Eurocom, Ishay Davidi’s private equity fund FIMI, and Leumi Partners, which put together a group hat includes the Migdal insurance company, Mivtachim, and former banker Shlomo Nehama. The first stage, which Ben-Dov has passed, involved proposing a non-binding offer. The second stage will grant them access to Partner’s confidential information, after which they’ll have to make a binding offer.
According to Reuters, Standard & Poor’s Maalot said on Tuesday it moved Partner Communications (PTNR.TA) (PTNR.O) to CreditWatch “developing” from “positive”, after Hutchison Telecommunications International (2332.HK) said it might sell its stake in the mobile operator. “A possible change in Partner’s ownership structure could have an impact on the company’s financial structure and as a result also on its financial risk profile,” the Israeli S&P unit said in a statement to the Tel Aviv Stock Exchange.
Meanwhile, Orange has won Israel’s leading communications brand (and second of all brand after Coca-Cola) for the seventh consecutive year, followed by Cellcom.
July 14, 2009
A busy week for all mobile operators in Israel, a lot of bits and bytes to update you with.
Pelephone has started this month announcing the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).
But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks (like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.
And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.
And in a different Activity (again) Pelephone (good job guys!) is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.
Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.
Tickets can be purchased at: www.pelephone.co.il
Pelephone has also set up a mini-site for the festival- Here
And there is also a very nice commercial which I will try to upload as soon as I can.
Oh what a summer for mobile fans…
June 27, 2009
Orange Partners with ‘Bug’
Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange which was established almost from Orange’s first day in Israel.
Pelephone has already replaced Orange in operating ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.
Cellcom Partners with ‘Egged’
Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.
The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.
Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..
What do you think?
June 15, 2009
After a very long wait, Pelephone and Partner announced today that they will bring the iPhone to their customers starting in October. Cellcom not expected to market the device.
The launch takes place late in relation to the rest to other countries. Over the years, the device has been brought independently by many people and there are currently an approximate number of 80 thousand iPhones in Israel.
According to to the financial newspaper “Calcalist” the iPhone will be sold in Israel for a subsidized price, estimated at 199$, similarly to its subsidized price in other countries.
That is due to both operator’s agreement conditions with Apple, forcing them to rise subsidies to 200 million ILS per year. According to Calcalist Orange’s (Partner Israel) expense on subsidies was 87,000 ILS on 2008 (Pelephone does not disclose those details).
Cellcom who has decided not to market the iPhone at this point continues to lower its subsidies on devices. A smart move on one hand, but on the other hand not as smart if Cellcom won’t start to heavily subsidize at least on real premium device to allow them to push content and app to customers.
The mobile blog of Israel is proud and happy to hear that the iPhone is finally coming to Israel at a reasonable price and congratulates Pelephone and Orange for their wise decision to give the iPhone “Alia”.
June 13, 2009
If you read our blog regularly you probably noticed that Pelephone is on a row and since launching its new GSM network new campaigns just keeps coming..
So as you probably know already (since you read are recent posts 🙂 ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here.
So after all the introduction, Pelephone has released a few days ago a new ad featuring Vodafone Netherlands as a strategic roaming partner. The roaming agreement was signed on 2006 already but Pelephone ultimatly decided to advertise it only now, my assumption is that the agreement was signed over GSM networks Pelephone never had until now.. (not that it wasn’t in use since Pelephone provided GSM phones for travelers but it was less convenient for customers).
Pelephone has recently announced that during summer time travelers joining Global Pass will do it for free without subscription charges and with no commitment to a service period.
The ad doesn’t say how many roaming partners Pelephone has or how many countries around the world they cover but it does say that Pelephone customers can use their phone from the the largest number of countries around the world.
Here’s the ad,
May 10, 2009
March was certainly the month of Pelephone, regarding its investment in advertising. The company that has launched its new network in March is the largest advertiser of the month, with total investment of the huge amount of 3.8 million dollars.
Other cellular companies remained on march with a high volume of advertising , but the nature of their investments in advertising in March was much smaller than the Pelephone: Partner invests 1.7 million dollars in March, posisioning it at the 9th spot in the advertisers table. Cellcom invests 1.2 million dollars, which puts it in the 13th spot. The mobile category as a whole is the second largest in terms of investment in advertising in March, with total investment of 8.3 million dollars.
Meanwhile Pelephone continues to Advetise at a mass scale through May.
Here’s a recent spot: