Orange has recently launched two initiatives to ease their customers:
The first is My Orange, a new page on its WAP portal will allow cutomers to check thair bills, and modify their subscription directly from their mobile.
The second service is a callback servie allowing customers calling the customer care center on peek times to hang up the phone and hold their position on the line. The customer will recieve a call back when his turn arrives.
Here is ‘My Orange’ commercial: