Samsung Galaxy with android OS now available through Cellcom

August 9, 2009

cellcom      Cellcom is introducing today the first Android based device in Israel, the Samsung Galaxy.Galaxy

According to reviews from around the globe the Galaxy is an android based phone better fitted for mainstream users and not just technophiles (Like me 🙂 ).

The Samsung Galaxy (i7500) is featuring a 3.2 inch AMOLED touchscreen display, and 5-megapixel camera (with LED flash).

With a thickness of just 11.9 millimeters, the Galaxy handset is actually slimmer than both the HTC Magic and the Apple iPhone 3G.

 The handset will be available for eager shoppers for 94.50 ILS per month on a 36 months contract with a monthly rebate cutting the price to 10 ILS per month for heavy users with a 399 ILS monthly bill. (A price much too expensive for yours truly..)

In order to promote the new device, Celcom has launched a contest urging people to photograph a unique object they own and explain why it is so unique in order to win and trade that object for a brand new Galaxy Phone.

10 of the most unique objects will be traded for 10 Samsung Galaxy handsets.

Galaxy1

Update: Cellcom has launched a commercial for the new Andriod device saying : “There’s nothing like the first time excitement” implying on being the first to launch the Android OS in Israel.

enjoy..

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Israel Debates Permitting MVNOs in the Market

July 3, 2009

post_iconIsrael’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. ­The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.

Source: Cellular News


Orange and cellcom launch partnerships- a few updates

June 27, 2009

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Orange Partners with ‘Bug’

Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s  (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange  which was established almost from Orange’s first day in Israel.

Pelephone has already replaced Orange in operating  ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.

 Cellcom Partners with ‘Egged’

Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.

The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.

Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..

What do you think?


Pelephone and Partner will bring the iPhone to Israel

June 15, 2009

post_iconAfter a very long wait, Pelephone and Partner announced today that they will bring the iPhone to their customers starting in October. Cellcom not expected to market the device.

The launch takes place late in relation to the rest to other countries. Over the years, the device has been brought independently by many people and there are currently an approximate number of 80 thousand iPhones in Israel.

***Update***

According to to the financial newspaper “Calcalist” the iPhone will be sold in Israel for a subsidized price, estimated at 199$, similarly to its subsidized price in other countries.

That is due to both operator’s agreement conditions with Apple, forcing them to rise subsidies to 200 million ILS per year. According to Calcalist Orange’s (Partner Israel) expense on subsidies was 87,000 ILS on 2008 (Pelephone does not disclose those details).

Cellcom who has decided not to market the iPhone at this point continues to lower its subsidies on devices. A smart move on one hand, but on the other hand not as smart if Cellcom won’t start to heavily subsidize at least on real premium device to allow them to push content and app to customers.

The mobile blog of Israel is proud and happy to hear that the iPhone is finally coming to Israel at a reasonable price and congratulates Pelephone and Orange for their wise decision to give the iPhone “Alia”.

 

iPhone


Pelephone continues to massivly advertise

May 10, 2009
Pelephone

Pelephone

March was certainly the month of Pelephone, regarding its investment in advertising. The company that has launched its new network in March is the largest advertiser of the month, with total investment of the huge amount of 3.8 million dollars.

Other cellular companies remained on march with a high volume of advertising , but the nature of their investments in advertising in March was much smaller than the Pelephone: Partner invests 1.7 million dollars in March, posisioning it at the 9th spot in the advertisers table. Cellcom invests 1.2 million dollars, which puts it in the 13th spot. The mobile category as a whole is the second largest in terms of investment in advertising in March, with total investment of 8.3 million dollars.

מפרסמים

Meanwhile Pelephone continues to Advetise at a mass scale through May.

Here’s a recent spot:


Why Israelies don’t ‘buy’ the mobile broadband idea

November 22, 2008

Pelephone

It was on June 2008, when Pelephone has launched its 4M ILS (1.6M $) campaign to promote it’s new mobile broadband+ laptop bundle.

The offer was considered innovative at the time, since operators only started offering a free lap-top in Europe  after Orage UK‘s successful launch in July 2008. Read the rest of this entry »