Pelephone has launched a new online ad campaign called “Sim- TaSim” (put the Sim in hebrew), targeting teenagers and promoting its new UMTS network.
The campaign is the second initiative to promote Pelephone’s new pre- launched UMTS network, following the previous “Renewing twice a year” campaign featuring the popular singer Ninet Tayeb.
The new promotion features an on-line interactive game inviting customers of all operators to register to a contest. Participants are required to find sim card numbers hidden in ads appearing on several websites every day between 16:00-21:00 PM.
Each round hour Pelephone will distribute 20 handsets (Sony Ericsson W760) to the winners, a total of 1,000 handsets to be given away.
Winners would be obligated to sign an 18 months contract with Pelephone in order to receive the prize… a smart move for Pelephone but also a small disappointment for customers applying to the contest.
The interactive game reminded me of something similar (but much bigger and more successful) Orange UK did a few months ago… check it out here and let me know what you think 🙂