September 7, 2009
Cellcom, Partner (Orange brand) and Pelephone, will join efforts and resources in order to launch one single iPhone capaign for all Israeli operators bringing the iPhone.
Each operator has obliged to contribute 1.5 million ILS in order to promote iPhone sales together with the exact same campaign. Yes you are reading correctly- the “fierce” competition will be forgotten through the campaign in order to creat a win-win situation for operators.
Actually this initiative kind of makes sense, because Apple doesn’t allow any of the operators to change the campaign creative- with the same (boring, techy) ads in every country regardless of culture, religion and weather 🙂 …
Apple is expected to contact the Commissioner of regulation Ronit Kann to ensure that the activity is conducted in accordance with the regulation – which according to Apple, could delay the launch…
The mobile blog of Israel is speculating that Apple may use this as an excuse to delay the launch and maybe just didn’t manufature enough iPhones to fulfil the demand … and not just in Israel.. (then again just a speculation).
Meanwhile The Mobile Blog of Israel is considering to buy a little Android baby for itself, but waiting for a true Hero..
September 5, 2009
Cellcom will revive Arad festival on Sukkot holiday (Festival of booth) between the 5th- 7th of October, for teenagers and young adults.
The operator will turn the Arad city to a city of music, after a few years in which the festival has been shut down. Participants will enjoy live performances and parties. Estimated project cost – 14 million NIS.
Among artists intended to prefom: Ivri Leader, Aviv Gefen, Yonni Bloch, Assaf Amdursky, Maor Cohen, Shiri Maymon and more…
The festival will be called “Cellcom Volume Arad” like previous Cellcom festivals such as “Cellcom Volume Kineret“.
It seems that Cellcom are ready to invest a lot of money in order to engage youth segment with the brand and to connect the Cellcom brand with other types of media rather than mobile, such as : music and entertainment.
Here’s the TV ad for the new activity (Notice it says Cellcom Media on it). Ireally liked it, it’s really different from other Cellcom TV ads which usually focus on what’s Israeli and targets an emotional focus. This time it’s actually catchy, hip, and has a real message that comes through.
August 29, 2009
Partner Orange Sale: Israeli Samsung distributor, Scailex Corp. has made a binding offer to buy a majority stake in local mobile network operator, Partner. The 51% stake is currently owned by Hutchison Telecommunications who have previously said they are looking to sell the company.
Though Ben-Dov’s agreement is to buy 51% of Partner, that doesn’t mean he has to keep all the shares. He’s selling a 5% stake to Bank Leumi (irrespective of money he’s borrowing from Leumi) for NIS 515 million, and may sell more shares to Bank Mizrahi-Tefahot in order to fund his purchase.
Partner Orange Ramadan BTL promotion: Every year mobile operators launch a promotion for the muslim sector in Israel to increase their loyalty and encourage usage. The promotions are usually kept bellow the line in order to appeal only to this specific sector.
This year- Orange (Partner) was giving away 2000 minutes for calls at night (between 21:30-05:30) for muslims during Ramadan fast which lasts a month. All customers had to do was to send a text message with the word Ramadan to the number 999 and get the reward.
But this things did’nt go as planned and the Ramadan offer only dedicated to muslim customers was exposed on Ynet- the biggest Israeli news portal. As a result, that many customers who are not muslims started to send texts to recieve the 2000 reward, in other words- abusing the promotion.
The final result was- leading to the promotion cancelation within two days after launch since Orange couldn’t handle the demand.
What do you think?
July 18, 2009
For many months the industry vibes were implying that Hutchison is about to sell its stake in Partner IL. Vibes that weren’t confirmed until very recently.
Ha’aretznewspaper says that Hutchison Whampoa who owns 51% stake in Partner Communications (PTNR), has informed Ilan Ben-Dov on thursday that his offer to buy its controlling interest in Partner Communications has reached the next stage. He was the first potential buyer to receive such notice.
Other contenders for Hutchison’s stake include Shaul Elovitch’s company Eurocom, Ishay Davidi’s private equity fund FIMI, and Leumi Partners, which put together a group hat includes the Migdal insurance company, Mivtachim, and former banker Shlomo Nehama. The first stage, which Ben-Dov has passed, involved proposing a non-binding offer. The second stage will grant them access to Partner’s confidential information, after which they’ll have to make a binding offer.
According to Reuters, Standard & Poor’s Maalot said on Tuesday it moved Partner Communications (PTNR.TA) (PTNR.O) to CreditWatch “developing” from “positive”, after Hutchison Telecommunications International (2332.HK) said it might sell its stake in the mobile operator. “A possible change in Partner’s ownership structure could have an impact on the company’s financial structure and as a result also on its financial risk profile,” the Israeli S&P unit said in a statement to the Tel Aviv Stock Exchange.
Meanwhile, Orange has won Israel’s leading communications brand (and second of all brand after Coca-Cola) for the seventh consecutive year, followed by Cellcom.
July 14, 2009
A busy week for all mobile operators in Israel, a lot of bits and bytes to update you with.
Pelephone has started this month announcing the iPhone on its network. Its competitors Partner Orange and Cellcom have both declared they will also bring the iPhone to the holy land. (Cellcom took a while to decide but finnaly tumbled under the iPhone pressure) So soon Israel will be probably the only country in the world to offer iPhone from all operators… (well…except Mirs).
But Pelephone didn’t give up and is planing to bring the HTC Magic to Israel too. The Android based phone is likely to attract tech freeks (like me) who crave to have a linux based phone with all the capabilities of a smartphone and a QWERTY keyboard.
And another thing about Pelephone… It seem this company just keep working those engines…. they are also rumored to bring the Palm Pre to Israel to make Alia… “The Mobile Blog” promises to update on the matter.
And in a different Activity (again) Pelephone (good job guys!) is also launching this summer a music festival in Tel-Aviv that branded on the name of the new service launched recently: Musix. The festival will take place on the 19-20 of August, bringing young fans the singer “Lady Gaga”, Simple plan, kaiser chief and some local artists such as: Aviv Gefen, Monica Sex etc.
Pelephone customers will be able to purchase tickets in a lowered price: 199 ILS instead of 319 ILS for the whole festival. Aday pass will cost 149 ILS instead of 229 ILS.
Tickets can be purchased at: www.pelephone.co.il
Pelephone has also set up a mini-site for the festival- Here
And there is also a very nice commercial which I will try to upload as soon as I can.
Oh what a summer for mobile fans…
June 27, 2009
Orange Partners with ‘Bug’
Orange has announced a partnership with ‘Bug‘, a chain of 50 computer stores across Israel. The partnership will allow Orange (Partner) to operate sales counters iwithin the stores in order to promote the sales of Orange’s (Partner) broadband/ mobile broadband, netbooks, landlines and additional products. The strategic partnership comes a few months after Partner has waived on operating its points of sales in ‘Superpharm’ durgstore chain, who has been in a long partnership with Orange which was established almost from Orange’s first day in Israel.
Pelephone has already replaced Orange in operating ‘Superpharm’s points of sale and it seems that Orange needed to change location in order to change customers preception of it services range. In order to communicate to customers that the service range includes a strong link to internet thease day it was important to sell it alongside with computers. This step further emphsizes that Orange is a quad-player.
Cellcom Partners with ‘Egged’
Cellcom has partnered with ‘Egged‘ transportation (bus company) and ‘Transpot’, in a project that will see that bus passengers will have the ability to track the driving path and know the approximate estimation of arriving to their final destination.
The information will be displayed to passengers on two screens: one near the entry door and the driver, and the other near the exit door.
Well, this sounds kind of cool! The mobile blog of Israel can’t wait to check that out..
What do you think?