June 15, 2009
After a very long wait, Pelephone and Partner announced today that they will bring the iPhone to their customers starting in October. Cellcom not expected to market the device.
The launch takes place late in relation to the rest to other countries. Over the years, the device has been brought independently by many people and there are currently an approximate number of 80 thousand iPhones in Israel.
According to to the financial newspaper “Calcalist” the iPhone will be sold in Israel for a subsidized price, estimated at 199$, similarly to its subsidized price in other countries.
That is due to both operator’s agreement conditions with Apple, forcing them to rise subsidies to 200 million ILS per year. According to Calcalist Orange’s (Partner Israel) expense on subsidies was 87,000 ILS on 2008 (Pelephone does not disclose those details).
Cellcom who has decided not to market the iPhone at this point continues to lower its subsidies on devices. A smart move on one hand, but on the other hand not as smart if Cellcom won’t start to heavily subsidize at least on real premium device to allow them to push content and app to customers.
The mobile blog of Israel is proud and happy to hear that the iPhone is finally coming to Israel at a reasonable price and congratulates Pelephone and Orange for their wise decision to give the iPhone “Alia”.
June 13, 2009
If you read our blog regularly you probably noticed that Pelephone is on a row and since launching its new GSM network new campaigns just keeps coming..
So as you probably know already (since you read are recent posts 🙂 ) Pelephone has recently launched its new roaming offer Global Pass , allowing business customers make calls for 0.59 ILS after a 4 ILS set-up fee. when does it pay off for the customer? only if yourphone convesations are usually long. for more details see previous post: Here.
So after all the introduction, Pelephone has released a few days ago a new ad featuring Vodafone Netherlands as a strategic roaming partner. The roaming agreement was signed on 2006 already but Pelephone ultimatly decided to advertise it only now, my assumption is that the agreement was signed over GSM networks Pelephone never had until now.. (not that it wasn’t in use since Pelephone provided GSM phones for travelers but it was less convenient for customers).
Pelephone has recently announced that during summer time travelers joining Global Pass will do it for free without subscription charges and with no commitment to a service period.
The ad doesn’t say how many roaming partners Pelephone has or how many countries around the world they cover but it does say that Pelephone customers can use their phone from the the largest number of countries around the world.
Here’s the ad,
March 4, 2009
For the last two weeks, people roaming the streets could have seen the wide spread of outdoor ads promoting Pelephone’s new “High Speed GSM” network.
The ad features some sort of creature painting a sign announcing the new “high speed” network, an announcement that refers to the new HSPA network launched by Pelephone a month ago, the most advanced network in the world.
the only HSPA network in Israel so far.Along came the TV ad today available in this post for all of you viewers.
Another interesting activity Pelephone has carried out is establishing a temporary pop-up concept store. The temporary store spreads on 1,200 meters showcasing the new HSPA network handsets allowing customers to explore enjoying a unique customer experience.
This launch is a big one, especially for Pelephone. Pelephone was established in 1986 as the first mobile operator in Israel, but ever since then it was known as the last one to arrive to all the other parties… A significant factor which contributed to that notion was Pelephone’s persistent hold on its CDMA network.
At last Pelephone has a brilliant chance to get rid of the “last one in” syndrome it has been suffering from since Cellcom joined Orange and launched it GSM network a few years ago.
But… before I let you go back to your affairs, its time for some criticism- The outdoor ads? not so attractive at all. No sense of innovation in the outdoor campaign unfortunately, and I also really don’t like the new HSPA network logo that is so conservative and boring..
The TV ad is much nicer and communicates the innovation though I don’t really get whats that thing about the wedding… and what’s the message (I mean except from a new world).
Actually, the biggest problem Pelephone has with the key promotional message is that they actually have the same network as their competitors- so they can’t claim for any unique sales proposition.
So CHEERS to Pelephone and good luck with the new network!
December 24, 2008
It’s quiet a busy time, so no posts for a long time. But I’ve two things that I fill I must share with no further delay.
As in many parts of the world it’s holiday time in Israel now. It’s not about Christmas, it’s about Hanukkah. So yesterday, while biting a Sufgania (a traditional Hanukkah doughnut) I though to myself that Israeli MNO’s don’t have the nice tradition to offer special promotions for holidays. They offer a minor bonus or either don’t offer anything at all. For example, Pelephone offers its customers to enjoy free SMS messages for the Hanukkah week. Another example are Partner’s and Cellcom’s roaming offers during the Passover vocation. But I couldn’t remember any promo of a call plan or any other thing designed specifically for holidays. Looking on discounts and lucrative offers which are running now across Europe makes me envy 🙂
Read the rest of this entry »
December 16, 2008
Pelephone has launched a new online ad campaign called “Sim- TaSim” (put the Sim in hebrew), targeting teenagers and promoting its new UMTS network.
The campaign is the second initiative to promote Pelephone’s new pre- launched UMTS network, following the previous “Renewing twice a year” campaign featuring the popular singer Ninet Tayeb.
The new promotion features an on-line interactive game inviting customers of all operators to register to a contest. Participants are required to find sim card numbers hidden in ads appearing on several websites every day between 16:00-21:00 PM.
Each round hour Pelephone will distribute 20 handsets (Sony Ericsson W760) to the winners, a total of 1,000 handsets to be given away.
Winners would be obligated to sign an 18 months contract with Pelephone in order to receive the prize… a smart move for Pelephone but also a small disappointment for customers applying to the contest.
The interactive game reminded me of something similar (but much bigger and more successful) Orange UK did a few months ago… check it out here and let me know what you think 🙂
November 22, 2008
It was on June 2008, when Pelephone has launched its 4M ILS (1.6M $) campaign to promote it’s new mobile broadband+ laptop bundle.
The offer was considered innovative at the time, since operators only started offering a free lap-top in Europe after Orage UK‘s successful launch in July 2008. Read the rest of this entry »
October 30, 2008
The holidays are over and Partner/Orange is back in business with a new high scale campaign for a new range of tariff propositions. The first aired spot focused on the main message – it’s good to know exactly how much will you pay in the end of the month. The creative idea demonstrates people on a street opening their umbrellas before the rain starts.
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