Pelephone and Partner will bring the iPhone to Israel

June 15, 2009

post_iconAfter a very long wait, Pelephone and Partner announced today that they will bring the iPhone to their customers starting in October. Cellcom not expected to market the device.

The launch takes place late in relation to the rest to other countries. Over the years, the device has been brought independently by many people and there are currently an approximate number of 80 thousand iPhones in Israel.

***Update***

According to to the financial newspaper “Calcalist” the iPhone will be sold in Israel for a subsidized price, estimated at 199$, similarly to its subsidized price in other countries.

That is due to both operator’s agreement conditions with Apple, forcing them to rise subsidies to 200 million ILS per year. According to Calcalist Orange’s (Partner Israel) expense on subsidies was 87,000 ILS on 2008 (Pelephone does not disclose those details).

Cellcom who has decided not to market the iPhone at this point continues to lower its subsidies on devices. A smart move on one hand, but on the other hand not as smart if Cellcom won’t start to heavily subsidize at least on real premium device to allow them to push content and app to customers.

The mobile blog of Israel is proud and happy to hear that the iPhone is finally coming to Israel at a reasonable price and congratulates Pelephone and Orange for their wise decision to give the iPhone “Alia”.

 

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Is Partner a new multi-player? Not yet.

December 30, 2008
Partner

Partner

Today Partner officially launched commercially its ISP and fixed telephony services. The launch was long expected and the question was what would be the proposition Partner would market. I personally thought that Partner will leverage its advantage over the competitors – the ability to bundle fixed services with mobile packages. It seemed obvious that this way the operator would be able to provide greater discounts and present more attractive offer. Moreover, there is one very important difference between fixed and mobile markets: in the mobile market consumers are used to a long term contracts (at least 18 months) while in home telephony and broadband long contacts are rare. So, IMHO, bundling all the services together may help Partner to educate the market to long contracts in fixed services too.

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Partner (Orange Brand) Join Multi-Play Trend

November 24, 2008

post_iconMobile operator Partner Communications has recently reportedthird-quarter net profit of ILS 296 million, up 38.4 percent from a year earlier. The Israeli company, which operates under the brand name Orange, posted revenues of ILS 1.636 billion, up 2.2 percent year-on-year, while EBITDA grew 15.7 percent to ILS 624 million.

According to an interview with David Avner Partner IL CEO, Partner, he said that Partner is set to launch a host of new services in early 2009, such as ISP, Wi-Fi and fixed-line telephony via voice-over-broadband, that are expected to boost revenue.

He also noted about the worldwide financial crisis, that he believes: ‘the cellular market may be the last sector to be damaged from this crisis.’

Taking all that into account, it is now clear why Partner does not delay its expansion into fixed voice and broadband services, since the infrastructure is nearly ready.

It is quite new for me though, as an Orange (Partner IL) customer to receive such a prominent marketing push to my mailbox.

And why push new services through BTL? well, my guesses are that at first only Orange (Partner IL) customers will be able to sign up for the new services.

And here is the mesage I got through my mail:push-orange

Written in hebrew: come forward with us, to the future, soon you could enjoy the Internet and fixed phone from Orange. sign up now and we will let you know of the launch personally, fill your details here (link to:  http://www.orange.co.il/isp_contacts/).


Partner joins the global trend – Launches an all-inclusive plan

October 30, 2008
Partner

Partner

The holidays are over and Partner/Orange is back in business with a new high scale campaign for a new range of tariff propositions. The first aired spot focused on the main message – it’s good to know exactly how much will you pay in the end of the month. The creative idea demonstrates people on a street opening their umbrellas before the rain starts.

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Mobile POS of the Holy Land #2

October 18, 2008

The operators are still in their Sukkot sleepiness, nothing new on the market. So I’ve rummaged through some old staff and here is some delicious “oldies” for you:

Last spring Partner has launched a memory back-up application called ORANGE FOREVER. The carrier offered to store user’s phone book, multimedia files, messages etc. on it’s server and then get an access to all this through a PC or any other device connected to the Internet.

Orange Forever

Orange Forever

The offer was heavily promoted in electronic and printed media. Cellcom, which has launched a Read the rest of this entry »