July 3, 2009
Israel’s Knesset, or Parliament is debating plans to permit the launch of MVNOs in the country. The Economic Arrangements Bill, being debated by the Knesset Economics Committee, accompanys the state budget and includes a clause to permit MVNOs in the country. The Ministry of Communications initially proposed plans for MVNOs earlier this year. The incumbent operators have until this week to lodge their opinions on the new legislation, and the Knesset is expected to vote on the bill around the middle of next month. If passed, then MVNOs could start applying for licenses within a couple of months. The legislation gives the network operators up to six months to come to a commercial agreement with any licensed MVNO – after which the government would step in to impose an agreement. The country has been debating the entry of MVNOs since at least 2007, when a report from National Economic Research Associates, commissioned by the regulator came down in favour of their services. The network operators in turn responded with their own study, carried out by LECG, which came to the opposite conclusion.
Source: Cellular News
January 2, 2009
Partner VOB and ISP launch
Partner Israel (Orange brand) is finally moving from being a mobile phone operator to a full telecoms company with the launch of Internet and land-line telephony services.
After the “Orange Time” launch a week ago offering content on-line, Partner is starting today to offer land-line calling through Voice over Broadband (VoB) while also becoming an Internet service provider (ISP).
Partner is the first mobile company joining the multi-play circle, shaking up telcom market which up until now consisted of three ISP’s and three mobile operators dominating the map.
Partner’s brand strategy has always based itself on driving innovation and reflecting simplicity to customers. In accordance, at an interview for “Globes“, Israeli business magazine, Alon Berman VP internet and landline telephony services said: “Our strategy is not to raise a price competition… we are going for value offers”.
Some how I believe him it will work for Partner…
So all of you looking for the cheap alternative and a telecoms price war, don’t be looking forward to it too much, it might not happen after all.
A Few words about Orange Time
When it was first launched a week and a half ago I must admit I was a bit excited that Israel is finally going through a minor technological change attempting to change our limited concept of how communication and content feels and acts; But unfortunately after the first buzz it seems that the interface Partner chose to use is clumsy and the content on the site is not as updated. I would expect that if a company is to build an Internet content platform, it would invest more in valuable partnerships with content providers to bring the best and most updated content, instead of bringing things everyone can watch on regular TV….
What do you think?