Israeli Communication Map Changes

January 2, 2009

post_iconPartner VOB and ISP launch

Partner Israel (Orange brand) is finally moving from being a mobile phone operator to a full telecoms company with the launch of Internet and land-line telephony services.orange-time

After the “Orange Time” launch a week ago offering  content on-line, Partner is starting today to offer land-line calling through Voice over Broadband (VoB) while also becoming an Internet service provider (ISP).

Partner is the first mobile company joining the multi-play circle, shaking up telcom market which up until now consisted of three ISP’s and three mobile operators dominating the map.

Partner’s brand strategy has always based itself on driving  innovation and reflecting simplicity to customers. In accordance,  at an interview for “Globes“, Israeli business magazine,  Alon Berman VP internet and landline telephony services said: “Our strategy is not to raise a price competition… we are going for value offers”.

Some how I believe him it will work for Partner…

So all of you looking for the cheap alternative and a telecoms price war, don’t be looking forward to it too much, it might not happen after all.

A Few words about Orange Time

When it was first launched a week and a half ago I must admit I was a bit excited that Israel is finally going through a minor technological change attempting to change our limited concept of how communication and content feels and acts;  But unfortunately after the first buzz it seems that the interface Partner chose to use is clumsy and the content on the site is not as updated. I would expect that if a company is to build an Internet content platform, it would invest more in valuable partnerships with content providers to bring the best and most updated content, instead of bringing things everyone can watch on regular TV….

What do you think?

 

 

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Is Partner a new multi-player? Not yet.

December 30, 2008
Partner

Partner

Today Partner officially launched commercially its ISP and fixed telephony services. The launch was long expected and the question was what would be the proposition Partner would market. I personally thought that Partner will leverage its advantage over the competitors – the ability to bundle fixed services with mobile packages. It seemed obvious that this way the operator would be able to provide greater discounts and present more attractive offer. Moreover, there is one very important difference between fixed and mobile markets: in the mobile market consumers are used to a long term contracts (at least 18 months) while in home telephony and broadband long contacts are rare. So, IMHO, bundling all the services together may help Partner to educate the market to long contracts in fixed services too.

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Partner (Orange Brand) Join Multi-Play Trend

November 24, 2008

post_iconMobile operator Partner Communications has recently reportedthird-quarter net profit of ILS 296 million, up 38.4 percent from a year earlier. The Israeli company, which operates under the brand name Orange, posted revenues of ILS 1.636 billion, up 2.2 percent year-on-year, while EBITDA grew 15.7 percent to ILS 624 million.

According to an interview with David Avner Partner IL CEO, Partner, he said that Partner is set to launch a host of new services in early 2009, such as ISP, Wi-Fi and fixed-line telephony via voice-over-broadband, that are expected to boost revenue.

He also noted about the worldwide financial crisis, that he believes: ‘the cellular market may be the last sector to be damaged from this crisis.’

Taking all that into account, it is now clear why Partner does not delay its expansion into fixed voice and broadband services, since the infrastructure is nearly ready.

It is quite new for me though, as an Orange (Partner IL) customer to receive such a prominent marketing push to my mailbox.

And why push new services through BTL? well, my guesses are that at first only Orange (Partner IL) customers will be able to sign up for the new services.

And here is the mesage I got through my mail:push-orange

Written in hebrew: come forward with us, to the future, soon you could enjoy the Internet and fixed phone from Orange. sign up now and we will let you know of the launch personally, fill your details here (link to:  http://www.orange.co.il/isp_contacts/).