ZmanIsMoney Results

December 9, 2008
cellcom

cellcom

I’ve put my hands on a brochure issued by Cellcom for advertisers. The brochure lists the advantages of the ZmanIsMoney platform. The key message Cellcom tries to convey is that the platform enables advertisers to pay only for “proved views” of their commercials. Two additional points state that TimeIsMoney uses Pull marketing – consumers choose to watch an ad clip by their own will and moreover, the platform provides the ability for a accurate segmentation and therefore precise targeting. Read the rest of this entry »

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