Wednesday night, watching news and updates on the primaries in the Kadima party, I noticed a spot from Cellcom promoting a new initiative. The ad presented a hot bikini model walking by the pool and then a freaky voice (why do ad agencies think that you must talk to teenagers with voice of heavily drugged person) orders the naive viewers to not watch this ad unless they are paid for.
A short googling showed that this is the beginning of a huge campaign (ILS 7 million) to promote a new service of mobile advertising. Cellcom offers its subs to watch ads, answer some questions and be paid by air-time minutes. Read the rest of this entry »